Paying Homage To The High Rise Window Cleaner

KFC delivered lunch to window washers 40 stories above the Chicago River. Click to enlarge.

Last week, KFC delivered lunch to window washers 40 stories above the Chicago River. Strapped to a harness a climber dressed in the Colonel’s white suit hand delivered lunch to window washers at Chicago’s River Bend building. Obviously the whole thing was a choreographed stunt but still, pretty cool. KFC made a rather radical marketing push in support of their $5 Everyday Meal. The promotion came as a result of the fried chicken brand pulsing their social media networks to nominate particular folks they felt were in need of an extreme lunch delivery.

After sorting through more than 100 “out-of-the-bucket” occupations, the consensus was that high-rise window washers were the most deserving of a mid-work meal delivery. With a photographer and KFC Colonel stunt double in hand, the Colonel demonstrated KFC’s commitment to “taking lunchtime meals to new heights.” Strapped in and donning the iconic white suit, the KFC Colonel strapped on a harness and ascended 38 floors up Chicago’s River Bend Building. The picture’s have a definite unrivaled swagger, paying homage to the often overlooked task of sky scrapin’ window cleaning and all similarly extreme jobs.

Kentucky Fried Window Cleaners

He’s No Chicken: KFC Colonel to Make an “Extreme” Lunch Delivery 38 Stories above the Chicago River - After Soliciting Suggestions via Social Media, KFC® Colonel to Deliver $5 Everyday Meals to Skyscraper Window Washers at “High” Noon Today in the Windy City. 

Chicago: Bringing new meaning to “haute cuisine,” KFC will give lunch an extreme makeover by dispatching its KFC Colonel to personally deliver new $5 Everyday Meals to window washers working nearly 40 stories up at Chicago’s “River Bend” building. At noon today, the KFC Colonel will strap on a harness and descend 38 floors with food in tow, demonstrating KFC’s commitment to taking lunchtime meals to all new heights. “And, what better way to highlight the tremendous value of these $5 box meals than with an extreme lunch delivery to a location nominated by our fans?”

To launch the everyday lunch value, Kentucky Fried Chicken asked America via its social media channels to name folks in need of a “So Good” extreme lunch delivery. After sorting through more than 100 “out-of-the-bucket” occupations (including working at Area 51, changing the lights that top water towers and skyscrapers and trimming trees), the chain decided to literally send its KFC Colonel up in the air to bring lunch to one of America’s most extreme occupations – high rise window washers.

“With the introduction of our $5 Everyday Meals, we’re encouraging America to go above and beyond a simple sub for $5 and reward themselves with a real meal deal everyday of the week,” said Barry Westrum, chief marketing officer for KFC. “And, what better way to highlight the tremendous value of these $5 box meals than with an extreme lunch delivery to a location nominated by our fans?”

Residents of Chicago’s River Bend building, employees of neighboring skyscrapers and passersby will be able to view the KFC Colonel in his iconic white suit on scaffolding high above the city streets as the world’s most popular chicken restaurant chain demonstrates once again it is willing to go to any length to serve its customers.

Today - Two window washers rescued after pulley fails to work in ... Kentucky. Firefighters from the Lyndon Fire Department rescued two window washers Tuesday afternoon. Apparently their pulley was not working and they were stuck in the 9200 block of Shelbyville Road off Whittington Parkway. No one was injured.