He’s No Chicken: KFC Colonel to Make an “Extreme” Lunch Delivery 38 Stories above the Chicago River - After Soliciting Suggestions via Social Media, KFC® Colonel to Deliver $5 Everyday Meals to Skyscraper Window Washers at “High” Noon Today in the Windy City.
Chicago: Bringing new meaning to “haute cuisine,” KFC will give lunch an extreme makeover by dispatching its KFC Colonel to personally deliver new $5 Everyday Meals to window washers working nearly 40 stories up at Chicago’s “River Bend” building. At noon today, the KFC Colonel will strap on a harness and descend 38 floors with food in tow, demonstrating KFC’s commitment to taking lunchtime meals to all new heights. “And, what better way to highlight the tremendous value of these $5 box meals than with an extreme lunch delivery to a location nominated by our fans?”
To launch the everyday lunch value, Kentucky Fried Chicken asked America via its social media channels to name folks in need of a “So Good” extreme lunch delivery. After sorting through more than 100 “out-of-the-bucket” occupations (including working at Area 51, changing the lights that top water towers and skyscrapers and trimming trees), the chain decided to literally send its KFC Colonel up in the air to bring lunch to one of America’s most extreme occupations – high rise window washers.
“With the introduction of our $5 Everyday Meals, we’re encouraging America to go above and beyond a simple sub for $5 and reward themselves with a real meal deal everyday of the week,” said Barry Westrum, chief marketing officer for KFC. “And, what better way to highlight the tremendous value of these $5 box meals than with an extreme lunch delivery to a location nominated by our fans?”
Residents of Chicago’s River Bend building, employees of neighboring skyscrapers and passersby will be able to view the KFC Colonel in his iconic white suit on scaffolding high above the city streets as the world’s most popular chicken restaurant chain demonstrates once again it is willing to go to any length to serve its customers.
To launch the everyday lunch value, Kentucky Fried Chicken asked America via its social media channels to name folks in need of a “So Good” extreme lunch delivery. After sorting through more than 100 “out-of-the-bucket” occupations (including working at Area 51, changing the lights that top water towers and skyscrapers and trimming trees), the chain decided to literally send its KFC Colonel up in the air to bring lunch to one of America’s most extreme occupations – high rise window washers.
“With the introduction of our $5 Everyday Meals, we’re encouraging America to go above and beyond a simple sub for $5 and reward themselves with a real meal deal everyday of the week,” said Barry Westrum, chief marketing officer for KFC. “And, what better way to highlight the tremendous value of these $5 box meals than with an extreme lunch delivery to a location nominated by our fans?”
Residents of Chicago’s River Bend building, employees of neighboring skyscrapers and passersby will be able to view the KFC Colonel in his iconic white suit on scaffolding high above the city streets as the world’s most popular chicken restaurant chain demonstrates once again it is willing to go to any length to serve its customers.
Today - Two window washers rescued after pulley fails to work in ... Kentucky. Firefighters from the Lyndon Fire Department rescued two window washers Tuesday afternoon. Apparently their pulley was not working and they were stuck in the 9200 block of Shelbyville Road off Whittington Parkway. No one was injured.
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