Clean the windows? No thanks! Third of homeowners hardly ever complete household chore... and a quarter don't clean the oven: Three in ten Brits hardly ever clean their windows and nearly a quarter rarely clean the oven, a poll shows. A study found that 24 per cent of us spend two and a hours a day on household chores and 75 per cent care about having a clean house. But despite a household cleaning market valued at £1 billion by Mintel, 28 per cent admit their house is frequently messy.
Almost three in ten (27 per cent) of Britain’s households admit their windows hardly ever get cleaned although a third still use an old fashioned window cleaner - some 8.8 millions homes. And while a third (33 per cent) of Brits love to have a sparkling clean oven and hob, almost a quarter (23 per cent) admit they hardly ever clean it.
One in 20 have used a professional to do the job. Four out of ten avoid wearing shoes indoors to keep carpets clean, while three in ten use carpet shampoo at least once a year. Twelve per cent have paid to have carpets and upholstery cleaned professionally.
Almost three in ten (27 per cent) of Britain’s households admit their windows hardly ever get cleaned although a third still use an old fashioned window cleaner - some 8.8 millions homes. And while a third (33 per cent) of Brits love to have a sparkling clean oven and hob, almost a quarter (23 per cent) admit they hardly ever clean it.
One in 20 have used a professional to do the job. Four out of ten avoid wearing shoes indoors to keep carpets clean, while three in ten use carpet shampoo at least once a year. Twelve per cent have paid to have carpets and upholstery cleaned professionally.
Sixteen per cent of Brits would consider a specialist cleaner or polish for their gadgets while 14 per cent admit they often have a problem with blocked sinks, plugs, toilets or drains in their home. Richard Caines, Senior Household Care Analyst at Mintel, said: 'For the most part, Brits are enthusiastic cleaners, but some jobs remain too much for even the most devoted cleaner.
'Cleaning the windows and oven top the least loved tasks, and the windows of more than a quarter of adults hardly ever get cleaned, suggesting the market for window cleaners is not realising its full potential.
'Carpet cleaners have been a star performer in the household cleaning products market, sales of carpet and upholstery cleaners did well between 2010 and 2011 boosted by product innovation seen from some major brands and an effort to look after carpets as opposed to buying new floor coverings.' The research showed that the household polishes and specialist cleaning products market was worth £171 million in 2011, growing 16 per cent between 2006 and 2011 and three per cent between 2010 and 2011.
Furniture polish had led the growth, increasing by 45 per cent from 2006 to 2011, or £22 million to £32 million. Floor polish sales have sunk 33 per cent over the same period though, from £12 million to £8 million. Mr Caines said: 'Strong increases in the value of sales of furniture polishes and carpet cleaners suggest that consumers are willing to spend more money on products that help to protect and maintain the look of household items that are expensive for them to replace. 'In contrast to the strong performance seen in furniture polishes, sales of floor polish have declined and those people with real wood floors that need polishing represent a small minority of households.'
'Carpet cleaners have been a star performer in the household cleaning products market, sales of carpet and upholstery cleaners did well between 2010 and 2011 boosted by product innovation seen from some major brands and an effort to look after carpets as opposed to buying new floor coverings.' The research showed that the household polishes and specialist cleaning products market was worth £171 million in 2011, growing 16 per cent between 2006 and 2011 and three per cent between 2010 and 2011.
Furniture polish had led the growth, increasing by 45 per cent from 2006 to 2011, or £22 million to £32 million. Floor polish sales have sunk 33 per cent over the same period though, from £12 million to £8 million. Mr Caines said: 'Strong increases in the value of sales of furniture polishes and carpet cleaners suggest that consumers are willing to spend more money on products that help to protect and maintain the look of household items that are expensive for them to replace. 'In contrast to the strong performance seen in furniture polishes, sales of floor polish have declined and those people with real wood floors that need polishing represent a small minority of households.'
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