Tuesday 8 February 2011

Starbucks To Finally Get Window Cleaners - Maybe..

So, on a vacation in Miami last year, the wife & I decided to pursue a little shopping in the Dolphin Mall, Lincoln Road - the usual places + a few other spots. We are both caffeine addicted, so although the coffee isn't exactly what we are used to - we still needed our injections. The wife takes her coffee - "cafe solo," which is like a thick oil, but full strength coffee, a little like 10 coffee beans liquefied but hot. I like "cafe con leche," but strong, full flavoured with a good foam. The wife gave up on getting anywhere near what a "cafe solo" was meant to be like, I on the other hand had to swap to "cafe mocha," for the sole reason of them forgetting to put coffee in the cup - every single time!
Forgetting the coffee for a moment, it was slightly disconcerting that I couldn't see through the windows. They were smudged up with fingerprints, handprints, thrown coffee + all manner of marks that you usually see (I refer to each store we visited). The top part of the windows which were out of reach for most, looked like they had been cleaned with a mop. As a seasoned window cleaner, I could tell they hadn't invested in a professional cleaner, probably the cheapest guy in town or maybe even get their own staff to 'have a go.' My point is either get a regular window cleaning program or maybe people will start thinking what else in the cleaning regime they decided to skip. With this in mind, I penned an email to them with the response below a month later - (click to enlarge). When I replied to this email - I never got a reply. You can also add to the Shitbucks environmental cleaning program here. Just taking a look at their "My Starbucks Idea" webpage - it seems that clean windows would be a good idea!

Our windows are covered in shit. A couple of free beverage coupons - no thanks.


Canadian Starbucks gets interactive storefront display: Our friends living in the Great White North catch up with us, as their Starbucks stores in Toronto and Vancouver now offer more than just great coffee (something tells me there will be others who dispute this) and free Wi-Fi connectivity – we’re talking about interactive window displays that is guaranteed to grab the attention of any passers-by. This interactive display comes in the form of a vinyl screen, aided by a projector and gesture controls. This is definitely a whole lot cooler than having your regular poster or flat panel TV advertising the latest promotions – will we soon see augmented reality advertising at stores as well? One thing’s for sure – you can bet that Starbucks inventories in those stores will definitely see an increase in a window cleaner considering the future fingers that will dance all over the window.

1 comment:

Unknown said...

Karl, that is hilarious. It's weird that a company so obsessed by appearance doesn't give a sh** about their windows. I too like a strong con leche. Strong but not bitter - hard to achieve with cheap beans. The reason Starbucks is so profitable is because they blend a bunch of cheap beans to balance the flavor.

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