Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

Friday, 27 June 2014

The Best Window Cleaning Company In The World Is Up For Sale!

5 Star Window Cleaning employees are the only employees you’ve ever met that are paid on customer satisfaction.  Your happiness determines how big their paycheck is!  Just another way we prove that we are a customer service company… that just happens to do windows!
You may remember a blog on Curt Kempton & his window cleaning company; 5 Star Window Cleaning in a blog post a few years back? The time has come & a unique opportunity is waiting for the right person to own the best window cleaning company in the World!

http://5starwindowcare.com/see-it/You can own an incredibly unique and awesome business: An Amazing Culture... That Happens to be an Amazing Window Cleaning Business. Curt Kempton talks about selling his business & the reasons for doing so...

It's bittersweet to get to this day in 5 Star Window Care's history. When I first started the company I thought this would be the last business I ever worked at. I loved it, and because of that I built it to be exactly the kind of business I wanted to retire with. When I graduated from Arizona State University I took every bit of learning I had gained at the WP Carey School of Business and began building my legacy. And let me tell you, this is a sweet business. Really sweet. But in a world filled with hype, I feel like I need to explain what makes this company WAY different than any other window cleaning company you've ever heard of.
 
A really different (public) approach to selling the company 
  • I have decided to open up the sale of the business to the public for several reasons:
  • I don't have to sell it, but it's the best thing for the company.
  • It's not about the money at this point, I need to find the person who can carry on the legacy and I think I am more likely to find the right person this way.
  • I need to be able to determine if the new owner is going to be a culture fit.
  • I will be sharing numbers down below, but you MUST understand the premise of this sale before even considering this sale.
A few things that make this a really a cool company
  • What we are: "A customer service company... that just happens to do windows" a tagline that we live and breathe every day
  • A company-wide vision: "The absolute best customer service to ever enter our customer's homes" And we purposefully improve ourselves each day for that.
  • The best owner responsibilities ever: "To improve our people so that they can do their jobs better than anyone ever has"
  • This commercial we made
  • Our customer parties (celebrating our customers)
  • Our incredibly awesome monthly team meetings
  • Our certification program (the BEST and most competent employees you'll EVER find in the industry)
  • Our unique pay system to incentivize employees just like owners
  • The most pristine reputation of any company (We have a trove of internal and external reviews I can show you)
  • Our company is just one big game for a greater good-- we are not simply window cleaners. We have a much higher purpose, and our culture proves it.
Not only do we live by the ’5 Star Standard’, but we were recognized by the International Window Cleaning Association.
Why would I sell such an amazing company?
  
If you're anything like me, you are reading this and thinking to yourself: "Whatever... if this company was so great, he'd keep it forever or just hire a manager and continue on with it indefinitely." I thought the same thing... I have tried that. For 3 years. I have basically given this company no more than 3 hours of my time per week for the last 3 years. And if you look at the graphs on the next page, you'll see what I mean. 

But before we get to the numbers of it all, let me explain why I have wrestled with this for so long, and why I am finally taking these measures. I have built a culture of responsible, incredibly competent, pleasant people who do what they do like true professionals. About 3 years ago my software product (built for window cleaning professionals) started taking a lot of my attention. I would spend hours a day polishing, building, and expanding a tool that originated on our website as an online bidding tool, and has transformed into much more. 

This software started taking over not just my attention, but as I started helping lots of business owners with the tools I was building and then consulting, I found that my heart was also being sucked into this new direction. I want to make it clear that even though I was running out of time in the day, my love for 5 Star never waned. In fact it started amazing me that the company was doing great things even with minimal input from me. I was really proud of what was being accomplished for the first time in spite of me... and not because of me. 

It was in some ways like watching a child grow up to be independent. But I felt guilty. I was noticing that even though the company was doing ok, it wasn't growing. If I was doing what I should have been doing, like going out and selling, networking, meeting with customers to collect referrals, energizing the community (as a company like this could) there should have been exponential growth.

We had an incredible base... in fact we grew right through one of the hardest hit economies during the big housing crisis. Our business' foundation was solid, but we weren't building anything new. We were just living comfortably in "the proverbial house" we built in 2011. And I was robbing the company. I was robbing the company of my time, but I was also using money from the window cleaning company to fill in the deficits we were facing in my software company... using 5 Star Window Care like a piggy bank. 

Everything I did was legal of course, but I should have been rolling the profits of 5 Star Window Care into mailings, online advertising, or whatever, but instead I was using it to make this new software venture keep it's head above water (Code is expensive, you know... and it's not like I was selling to a very large audience). So I had this constant guilt riding on my shoulder, but I was doing what I knew I needed to do in my heart. And I'm glad I did. 

But, it's now time. My software life is only getting more busy, and I am not on any trajectory to ever give 5 Star Window Care what it needs. Not to mention, that the software company is now cash positive and I don't need this "piggy bank" anymore. I need to set it free. Free to grow. Free to expand what it can do. Here are the goals I would like the new owner to be able to achieve that I personally should have over the last 3 years:
  • A new truck should be going on the road every 6 months.
  • Customer parties should be planned, marketed and made meaningful for months & years in advance.
  • This company should be making $1mil in revenue annually. Easily.
  • Employees should have cooler benefits. I have always given what I could, but I know that growth and focus could double anything I have done up to this point.
  • The owner should be visiting job sites and shaking customer hands no less than 70% of the time.
  • Safety training could be overseen more often (min 6 months, but probably more often) by the owner (we have pretty awesome stuff in place, but we could be better and more frequent)
  • There is more, but I don't want to overwhelm you. Yet.

So you see, I'm doing what I know is best for the business. The business has firmly been planted on the figurative rails, but it's stagnant and the employees deserve to have an owner that is stoking the engine and barreling down the tracks to allow for growth. We are in an incredibly competitive market, and we stand out. Our employees deserve to feel progress and forward momentum. As the owner my job has been to be the best support to the employees that they could ever hope to have, and in turn be "A customer service company... That just happens to do windows." And our higher vision is simple: "To be the absolute best customer service to come into our customer's homes". It's time for an owner to come on board who will not have the paradox of saying one thing, but whose actions show another. I'm tired of the contradiction I have become (which I never meant to be) and my 5 Star family deserves better. 


Ready to learn more?

Do you want to learn more about the specifics of what makes this business so amazing? Are you interested in understanding more about what makes it such a wonderful opportunity, for the right person? Awesome! I would love to hear a bit more about you, as well. Please fill out the form below, and I'll share with you a whole bunch more information about our financials, services we provide, websites, company timeline, and the cost to make this unique business your own. In order to share more, I'll need you to to simply sign the following "Non-Disclosure Agreement" and I will contact you as soon as I can.

Click the picture to digitally sign the agreement.

Wednesday, 30 January 2013

11.30am Diet Coke Break With The Window Cleaner

Not a squeegee in sight - The 1998 Hunk Robert Merrill kept ladies on time as a sexy window cleaner.
If you're a man, and you don't have a six pack you may recently have been forced to question your own sexiness by Ryan Gosling and the new Diet Coke ads. Don't. This column goes out to all the sexy people. You know who you are. Although, if you’re a man and you don’t have a six pack you may have been forced to question your own sexiness by the news that the Diet Coke hunk is making a comeback to mark the soft drink’s 30th anniversary. This time around, British model Andrew Cooper will be betraying his countrymen by going shirtless to play the perved-on manual worker, enlivening break time for a gaggle of googly-eyed female office workers.



That Diet Coke advert is back: Since its first airing back in the early nineties, HuffPost UK Lifestyle have been waiting patiently for the return of that gorgeous, sweaty window cleaner with high cheekbones. But sadly he never arrived. Today we finally learned that he's been hiding out in the countryside (as window cleaning probably becomes rather tricky when women are constantly grabbing at your sponge). 

See something you like? An open-mouthed woman observes the Hunk lift up his top.
Legendary ads getting women flustered through the years: Diet Coke will also bring back Robert Merrill, the handsome star of the 1998 ad, for the 30th birthday ad'. Merrill, who now stars in 90210, CSI and Californication, says: ‘I still do have a love affair with Diet Coke. She’s been good to me for all these years.’ ‘Women got excited when they saw the Diet Coke Hunk commercials.’ ‘Being objectified by women is a pretty good feeling if you ask me, and I felt like a rock star. Life is short and the commercial was harmless.’

It's 11.30. What's the fuss about? 
The Diet Coke break is back and the soft drink brand has commissioned a new advert to get pulses racing, which made its debut on Diet Coke's Facebook page today.
 
Why now?
The advert coincides with Diet Coke's 30th Birthday. Moreover, it's a full six years since the last Diet Coke break advert.
 
I recall that the plotlines of these adverts often involve a flimsy excuse to remove items of clothing. What happens this time?
Indeed. This time the male lead is mowing the lawn close to a group of females. One of the women flings a can of Diet Coke in the gardener's direction. He picks it up and opens it, only to be soaked by a jet of Diet Coke. The fellow then does the decent thing and removes his T-shirt before returning to his mowing.
 
Surely this is the needless objectification of men! Do these chaps always have to take their clothes off?
There have been five Diet Coke men, including a lift technician, a window washer and a delivery man. Just two were allowed to keep their shirts on. 
 
How long have the Diet Coke adverts involved scantily clad males?
The company introduced the Diet Coke break man to its advertising in 1994. The advert featured female office workers watching a shirtless construction worker.
 
How did Diet Coke explain the decision?
Olivier Geyer, a director for Diet Coke in north-west Europe and the Nordic region, said: 'It is not about the Diet Coke man being an object, it is not a voyeur thing, it is about cultural change, women being equal to men and you can see that..' 'We wanted to celebrate not just the brand, but also the women who have been with us for 30 years. We have tried to make sure it is not the past but a very contemporary execution. [It] showcases female empowerment and camaraderie.'



Diet Coke Finds Its New Stud, 19 Years After the Old One: He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and splashing Cooper's name, face and six-pack abs across the media-sphere. In the ad, which is running on European TV, Cooper, cast as a landscaper, gets a bunch of women all worked up after one of them rolls a can of Diet Coke down a hill in his direction and he pops the top, salaciously spraying himself with the product. Subtle!

Wednesday, 20 June 2012

Probably The Best Window Cleaning Company In The World

Curt Kempton with the most professional window cleaning company in the World.
Remember the Carlsberg advert where the guy picks up the phone in an abandoned old office & as he closes the door you see the sign "Carlsberg complaints dept'?" Well from the presentation & marketing of his company - 5 Star Window Care, Curt Kempton in Arizona seems to be the guy that fits this bill. Curt Kempton is on a mission, he has won the the most professional window cleaning company in the world by the International Window Cleaning Association (IWCA), after showing marketing materials, customer appreciation programs, uniforms, equipment, employees, procedures, customer testimonials, and giving a comprehensive presentation. The International Window Cleaning Association voted 5 Star Window Care the most professional image, not only once, but for the last 3 years in a row! Curt is now changing the face of window cleaning companies forever with his Instant Bid program & now his Mastermind Group for window cleaners.


Curt Kempton of 5 Star Window Care says "We are a Customer Service Company... That Just Happens to do Windows! 



Curt has just released a new video for his company & I asked him just how he did it...

"So about 2 months ago, we decided we'd like to do a fun video to advertise using social media. We got in touch with Propusganda and sat down with them to figure out what the concept was. I was a big fan of the "Dollar Shave Club" video, plus all of the Old Spice commercials. I just wanted it to be more refined. In the end, We came up with 4 shots that we would like to do, all starting out as bad news, then going into a "reveal" where 5 Star awesomeness saved the day. "

"The production company was great. They wrote the script, let me edit with them, and understood our company culture pretty well before even getting to the final draft. Once we came up with everything on paper, then we got the shots lined up conceptually and went to find a set. They secured a set along with about 6 actors & actresses. We spent 2 hours the day before on the set just walking around and getting an idea of how the shots would work, and re-writing any lines necessary. The day of the shoot we started at 9am... I was surprised to see a makeup artist, all the props, and actors walking all over the place."

"It was a little surreal. I had brought my son along for the first couple hours so he could see all of the equipment. He seemed to enjoy it, but in the end, it was everything else going on that was so wild. We spent the next 10 hours shooting, messing up lines, and having fun. They provided all of the food, and the entertainment was plenty. 2 weeks later, they emailed me the files and the rest is history."

"A few weeks before this video we had decided that we wanted to do something fun for our customers, so we planned a customer party. The production company was happy to help us with this video too..."

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