Thursday 26 August 2010

Privacy Glass & Film - What Window Cleaners Should know



Get ready for more window films & coatings as marketing is bombarded at you from every angle. DigiGlass is one of many companies that coat glass & even walls (bottom picture) with other quality cleanable coverings. Although this isn't a new idea, it seems that more & more will appear now that DigiGlass at least has developed a film that meets with UK legislation with it's fire rating. The Class “O” fire rating ensures that the safety, security and branding potential of printed window film is now available for use in applications where fire safety is of particular importance. DigiGlass sought the rating following an enquiry into the potential installation of printed window film on passenger trains. In order to utilise the marketing and branding opportunities DigiGlass offers the client required certification that the product complied with relevant safety legislation.

What does this mean for the average window cleaner? Since the product is usually installed on the inside surface, it shouldn't bother many "outside only window cleaners." I have however come across exterior lamination & this does pose a problem. Water fed pole users in public areas will have to think about the slip factor & the public at large as many of the films will be added in high public concentration areas. Some of the poorer film quality from other companies will scratch with a water fed pole brush head & by the time you know it the damage is already done. I talk from experience.



For those of us that maintain interiors as well - it poses more work. For one, the drag from a squeegee is typically worse & overlapping in an "S" technique should be kept to a minimum. Even straight pulling becomes harder & drys out faster. Experience on this type of covering is crucial to keep your speed up. I recommend the Wagtail Whirlwind for this particular type of work for its wet & squeegee capabilities with minimal changeover work.



Detailing will also become more work, as we have to detail intricate cut-outs (pictured) in the coverings - this will leave more streaks. Going slower over these areas will help enormously with detailing afterwards. Don't think you can just take your scraper out either to remove those stubborn marks - you'll pass through the film like butter! A scrim will remove most hard to move marks, even making it wetter for more power without effecting the luster of the film. Because film is more phobic to dirt, this often helps in high dirt build up areas. Finally be careful with some of the scrubber covers you choose, these can often lead to damage on the poorer quality films.



Personally speaking my biggest problem with window coverings is the lack of attention to cleaning the glass before these films are applied as they are often cleaned by the installers themselves. Often I find spots & marks that are under films due to the fact the installers only use a chemical containing isopropanol or similar that shines the surface making it easier for the installation & not the longevity of the appearance. This is noticeable as time goes on. Removing the film? This is another topic entirely, the longer the film is on the harder it is to remove. Sun adds to the bonding of the film to the glass & old film comes off in shards, not in sheets. More often than not - the film is placed on defective tempered glass where the window was in bad shape in the first place & was used to disguise the fact. So uncovering the film for the new shop owner only leads to another being applied or a whole new window.



On the plus side for the business shop owner -PET (Polyethylene terephthalate) window film has a range of benefits and applications, which can all be enhanced by the utilising the marketing and branding opportunities. DigiGlass offers the client required certification that the product complied with relevant safety legislation. Dave Macdonald, Managing Director of DigiGlass commented, “The Class “O” Fire Rating was an important achievement for DigiGlass and came about as a direct result of client demand. “ He added, “The rating has broadened the appeal of printed window film far beyond its traditional market and will ensure that we will see some really innovative applications of the product in the near future. It is especially pleasing that DigiGlass is at the forefront of the developments in what is an exciting and growing industry.”



One of the key benefits of 100micron PET film is its shatterproof protection, which complies with The approved code of practice for Reg. 14. The fire rating compliments the existing benefits to provide a robust and cost effective solution for businesses seeking to bolster the security and safety of glazed areas. Of course this decision is often not only a business wish but also a legal requirement. DigiGlass printed window film is already finding application with Architects, Interior Designers and Corporate Clients who are exploiting the opportunity to produce bespoke graphics for internal and external glass areas. Often through marketing or design agencies, corporate clients are using DigiGlass to enhance the appearance of glass areas and maximise the opportunities for branding. The unique DigiGlass print process incorporates white into the design process to provide seamless high impact graphics that give the appearance of being printed direct to the glass.

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