Paying Homage To The High Rise Window Cleaner

KFC delivered lunch to window washers 40 stories above the Chicago River. Click to enlarge.

Last week, KFC delivered lunch to window washers 40 stories above the Chicago River. Strapped to a harness a climber dressed in the Colonel’s white suit hand delivered lunch to window washers at Chicago’s River Bend building. Obviously the whole thing was a choreographed stunt but still, pretty cool. KFC made a rather radical marketing push in support of their $5 Everyday Meal. The promotion came as a result of the fried chicken brand pulsing their social media networks to nominate particular folks they felt were in need of an extreme lunch delivery.

After sorting through more than 100 “out-of-the-bucket” occupations, the consensus was that high-rise window washers were the most deserving of a mid-work meal delivery. With a photographer and KFC Colonel stunt double in hand, the Colonel demonstrated KFC’s commitment to “taking lunchtime meals to new heights.” Strapped in and donning the iconic white suit, the KFC Colonel strapped on a harness and ascended 38 floors up Chicago’s River Bend Building. The picture’s have a definite unrivaled swagger, paying homage to the often overlooked task of sky scrapin’ window cleaning and all similarly extreme jobs.