Now the largest facebook window cleaning group. Click here.
In the very early spring WCBO magazine will be going FREE to all that wish to receive it. It will be more focused on a select set of core business topics that are essential for all successful Window Cleaning Business Owners. The new focus will cover the following categories..
To be sure you get your FREE copy please add this to your cart and check out as soon as you can. This will be limited to the first 20,000 window cleaners.
WCR FREE Pure Water Manual is your guide to the in's and out's of using pure water systems. Unsure of whether your ready to take the next step in your window cleaning business? Moving from the well known methods of squeegee and bucket into the world of Pure Water Cleaning can be unnerving but this comprehensive guide will answer the questions most people have when getting started with Water fed poles. Covers topics like which poles and systems would fit your needs, safety tips, and tricks of the trade that will help you get going quicker and make you a more knowledgeable Pure Water user. This manual is regularly updated so be sure to check back to make sure you always have the most up to date version.
Free Direct Mail Manual. This is a comprehensive manual on how to do direct mail. It specifically gives information on using Every Door Direct Mail from picking areas and carrier routes to getting your permit and where to go to send them out. This manual also provides detailed examples of all of the paperwork you'll need including the actual paperwork itself. It's a down-loadable PDF document. Just download and be on your way to direct mail success!
Kevin Dubrosky has done it again! Another book from the "Window Cleaning Marketing Coach" that every window cleaner should read & benefit from. The book that should be called; "Rich Cleaner, Poor Window Cleaner" is hitting the shelves & we have one free one to give away on this blog. Just sign up below to be in with a chance. If you have already signed up for the newsletter previously, don't worry - you'll be automatically entered in to the draw. If you are having trouble viewing the book through the picture link below - go here & click preview.
Kevin says; "Do you struggle with the marketing part of your window cleaning business?" "Would you like to learn how the most successful window cleaning business owners in 2010 are managing to charge as much as possible, while maintaining the highest levels of customer loyalty?" "Do you wish you could snap your fingers and somehow find a way to double or triple your hourly rate?" "If so, then you’ll going to love my brand-new, 255-page hardcover book $600/hr." "As promised, it’s finally available and you can grab your very own copy starting today!" "Preview an extended excerpt below, for free!" "Read the reviews from window cleaning business owners like you who have already weighed in on this game-changing book below."
"Remember, the extended preview above is absolutely free, so check it out. Please note that while the preview is shown in color, the book is printed in black & white." "Here are a few comments from some of the window cleaning business owners who have already had a chance to preview $600/hr:"
“Kevin has done it again!
I just finished reading Kevin’s new book $600/hr, and I must say he has done it again! If you read this book you’ll know more about marketing your window cleaning business than 99.9% of your competition. If you are looking to earn more in 2010 -(and who isn’t ) than you must pick up this book. And don’t just pick it up – Read it, embrace the concepts, and take action.”
Chris LambrinidesAll County Window Cleaning, Vernon, NJwww.allcountywindowcleaning.com
“It’s amazing how you teach to do the opposite…
Thank you so much for sending your new book $600/hr. It’s amazing how you teach to do the exact opposite of what most window cleaning companies do. And it’s so true that we have prices engrained in us very early in life.
I remember thinking that window cleaners should only be making $50/hr and maybe a really well built company $100/hr. But that’s it! After all, I reasoned we’re NOT brain surgeons. But, thinking like that only leads to squeegeeing 6 days a week the rest of your life! You obviously have spent years studying marketing and I am glad I take advice from you, rather than an expensive college curriculum.”
Jerry TennantJerry’s Window Cleaning, Hackensack, NJWCMM member since April 2009
“Should be read and studied at least once a year!
Visualization is brilliant, with your use of well thought out illustrations. I like also that you have a number of quotes from marketing masters. For someone reading for the first time, there are several ‘epiphany’ moments. However if someone buys and reads this book only once, they will miss the point.
$600/hr is a book that should be read and studied at least once a year, preferably kept on hand in the truck or by the computer whenever we think about marketing and especially if we are NOT thinking about marketing. In short it is written well, visualization is first class and should after a year of use be marked up, written on and threadbare. ”
Stuart Webster,Sunshine Cleaning, North Derbyshire, Englandwww.sunshine-cleaning.net
“I seriously need that kick in the pants.
This book makes me think outside the box, and it re-affirms some of my own thoughts on how I could and should be pricing. One of the toughest things for me is getting past the guilt of being paid doing what I do. I seriously need that kick in the pants to step it up a bit.”
Dave FreebornC-Thru Window Cleaning Inc, Exeter, CA
“A Game Changer.
What you are suggesting in $600/hr is very refreshing to hear! I believe will be widely appreciated and influential. For me, this is a great affirmation. Like I’ve said before, a “game changer”. Now is the best time to confidently raise my “value” and think seriously about the very title of your book. $600/hr. Thanks Kevin.”
“More money with less effort!
$600/hr taught me how to get the respect I deserve as a window washing business owner, while at the same time empowering me with the tools needed to make more money with less effort !!! Streamline your business, and you earn more profits.”
Dave MillerWonderful Windows, Dana Point, CAwonderfulwindows.com
“Live this book!
It’s a well-documented fact that reading books about your business can help you grow your business. But Kevin’s book is different.
Instead of just giving some good advice, it starts at the foundation of what many of us believe to be true about window cleaning and tears apart the entire building – floor by floor – to help us re-image our business and become more profitable….more profitable so that we can have more time in our lives to do the things we want. The chapter “Kill the Unicorn” alone is worth the purchase price! Live this book!”
Mark MatsonNorwegian Squeegee , Chicago, ILwww.hireaviking.com
“You have done all the work for us!
Wow, I loved your new book! It was like you were talking directly to me. Not only have you done all the marketing research for us, but you have put it in a way that I can easily understand and is specific to our trade.
It is so great to read a marketing book specific to window cleaning, rather than reading generic marketing books trying to figure out how to incorporate those ideas to our industry. You have done all the work for us! I can’t say enough good things about your new book. I know I will be referring to your book often to help me make more money in my window cleaning business!
Seth FensterstockWindows Only LLC, Washington D.Cwindowsonly.com
“Allowed me to think in a whole new light!
Amazing book! $600/hr has allowed me to think in a whole new light! Because of this book I will make more money instantly by allowing myself to raise my prices. Another book I will read again, and again.”
“Twelve books rolled into one!
This book is easily twelve books rolled into one. Kevin has summarized years of real world success in marketing for our industry as well as collected pages and pages worth of premuim marketing materials into one complete book targeted to help us window cleaners maximize our revenue simply by changing the way we think about how much we charge for our services.”
Rick ZirbelProfessional Edge Window Cleaning, Boise, IDwww.thewindowwhisperer.com
“A remarkable marketing resource!
Well its really not surprising that Kevin has put out such a remarkable marketing resource for us window cleaners, but here it is.
Kevin challenges us to rethink, or for some, begin to think, understand, and take our marketing more serious than ever. This is a must for anyone that wishes to really succeed, and possibly even exceed their expectations of what their window cleaning business is capable of.
Kevin takes all of his experience, wisdom, and knowledge that he has gained so much from and feeds it to us in a simple and easy to digest manner.
Great work Kevin, and thank you.”
Dave SimoneAdvantage Window Cleaning, Wilmington, NCwww.myperfectpanes.com “You will be equipped and empowered!
Kevin’s encouraging and inspiring marketing style has helped my business immensely . His input has been the single greatest factor in our increased profits this year. (And I have only begun to implement a portion of what I have learned.)
After studying this latest book – $600/hr – you will clearly see the need to improve your marketing. And you will be equipped and empowered to do so.”
Christopher ThibodeauLet There Be Light, Loveland, COlettherebelightwindowcleaning.com That’s pretty much it. Does $600/hr sound like a book that someone like you would read, study, apply, and benefit from?
The guys at Window Cleaning Resource, namely Chris & Alex Lambrinides have put together a manual in the making for all you dedicated water fed polers, with loads of tips & hints. It's a book in the making, so check back on the window cleaning resource site for updates to the free e-book. Just click the picture above to take you to the page & from there you can download. Be patient, it's quite a big file! All the products in the manual can be found here. If you don't have Adobe reader, go here to download. Thanks to the Window Cleaning Resource team.
Giveaway is exactly what we're doing. Just fill in the form below from the trusted & secure email submission form & get a chance to win an 18" & a 14" Wagtail Whirlwind - the newest Wagtail's out there. " So what are you waiting for? If you are a window cleaner just fill in the form below for your chance to win, not one, but two squeegee's, the newest 14" & 18" Wagtail Whirlwinds! The winner will receive an email from me to confirm their postal address. The competition is Worldwide, so don't delay - sign up & be part of more offers to come. You'd be mad not to.
Yes please, I want the chance to win 2 of the fastest squeegee's out there. No thanks, I'd rather take a running jump. Thanks to "Willie Wagtail" for providing the prizes.
Congratulations go to Simon Moore of "Ultra Pure Clean" in Somerset, UK - the winner of the DVD entitled "Window Cleaning Skills." Simon says "Nice one - I haven't won anything for about 10 years!" The "Welcome To Professional Window Cleaning" DVD run time is 72 mins and contains the following:
starter to advanced tool set up
basic principles of streak free window cleaning
5 advanced squeegee techniques for any type of window size or style
how and when to use a scraper/razor on glass
using your tools on extension poles for high access work
examples of specialty tools for tackling hard to reach glass
what type of cloths work well for detailing glass or wiping up drips
and so much more...
Those who didn't get the chance to win can always buy their own at this very generous price. See here for details. Thanks to Mark for donating this prize featured in this blog.
Congratulations also go out to Ian Wilson of "Ian Wilson Window Cleaning" operating in the Portsmouth area. He is the winner of the Ladder Twins featured in last months competition. Ian says "I am very pleased to be the lucky winner of a set of Ladder Twins. Being a regular user of ladders, this very useful safety device will become an essential part of my window cleaning equipment."
Peter says "this product has evolved over the years to what it is today. I believe this is the best ladder stabilizer in the world." That is also the conclusion, through feedback from hundreds of satisfied customers. Laddertwins are covered by patent and have been tested to BS EN131. Peter also advises "I am looking for Distributors in every Country outside Ireland, if interested email me at peterg@laddertwins.com" Thanks to Peter Geraghty for providing the prize.
Johnnys Story: On Sunday, May 1, 1988, at the age of forty-eight, I chose to go skydiving for the first time. It was also my last time. The descent was wonderful until I was near to the ground. My body crash-landed and left me with a compression fracture of one of the vertebrae in my back (L-1), and many bruised muscles. Eleven days were required for the hospital stay plus seven months at home in a brace before I recovered enough to start working again! There was severe pain at first. It lessened as time progressed. I needed to do many exercises to strengthen the injured muscles over the following seven months. There was also plenty of time for prayer and I took advantage of it.
Meanwhile, I had purchased a 1973 Buick Le Sabre four-door for $100 from an Elkhart, Indiana used car dealer with whom I had done a lot of business in the past. Although it was sixteen years old, it turned out to be a dependable car. A previous prayer for a good vehicle had been answered.
I worked briefly with my next-door neighbor during December and January doing some carpentry work. He worked. I helped. I learned a lot about business from Harry. He said that if you do a great job you would always have work. How true it has proven to be.
Later, in the month of January 1989, I got a job selling cars and trucks. It lasted about five weeks. I was let go because I sold only one vehicle. I was devastated and was about out of money.
Four days later on Tuesday, March 1, 1989, I was at a point of desperation. With what little money I had being almost gone, no car, no job prospects, I really needed help. My ways had not worked. (I have since learned that my ways had never really given the best results.) I knelt down and asked God for His answer to my situation. Surrendering as sincerely as I could at that time, I said, "God, I will stay on my knees as long as it takes to get an answer from You." I was prepared to be on my knees for several days if necessary. My back was sore because I was still recovering from the skydiving injury, but it did not matter to me how long it would take. God's answer was definitely needed at this time. He gave me an answer in only ten minutes! It was a vision that looked like the old-fashioned movie marquee, with light bulbs around the word "WINDOW CLEANING".
Now, I was not really interested in becoming a window cleaner, so I stayed on my knees for another hour. (This was just in case He had a different job for me; something easier, and with a "better image". I was hoping for a job that would allow me to be dressed up with a suit and tie each day.) Nothing changed. I decided I would be a window cleaner. If God wanted me to be a window cleaner, though, He would need to do a lot for me to get me going and make a way for me, because I had no idea of what it would take to get into the window cleaning business.
On Jun 30, 2006, Johnny retired from the window cleaning business, after 17 years. He has been selling the window cleaning ebooks online since June 2002. He was so blessed by God with the window cleaning business that he wanted to pass a blessing on to those who would like to receive it. He now makes the ebooks available free of charge. The Window Cleaning Business Manual has helped many people get started in the window cleaning business.
"May I interest you in 39 pages of advanced, intense, innovative window cleaning marketing education? For FREE? Great! All you need to do is click on this link, and you’ll be taken to paypal, where you can sign up for your FREE dossier trial, and receive the premier edition of the world’s first publication dedicated to helping you harness the power of marketing in your window cleaning business: “The Window Cleaning Marketing Mentor” The January 2009 premier edition is hot-off-the-press, and I’m giving YOU the chance to read all 39 of its pages for FREE. No tricks. No gimmicks. And one catch: If you love it, I’ll keep sending it to you every month, directly to your mailbox, for a recurring monthly charge of only US$47, following your free trial issue. If you don’t love it, just let me know by calling 416-779-7263, faxing 416-924-5763, or sending and email to kevin@windowcleaningbusinesscoach.com and I’ll stop your subscription to this one-of-a-kind resource, and never charge you a penny. If that sounds like a good deal to you, and of you’d like to take a closer look at the only publication in the world designed to help you grow muscular marketing chops for your window cleaning business, then click on the link below, complete the Paypal checkout, and I’ll pop one in the mail for you for FREE! Gimme my FREE dossier trial now, Kevin! Click the link below. (oh - and one more thing - only 100 of these FREE trial memberships are now available, so when they’re gone, they’re gone, so you might as well snatch one up now, before its too late.)"
3 Ways To Grow Your Business Without Finding New Customers by Keith Goodrum: Whenever I hear window cleaners talk about ways to grow their business it’s usually focused on finding new customers. Unfortunately that is the least profitable way to grow a business. Increase prices - Talk about raising prices can strike fear in the biggest baddest window cleaner on the block. The fear is that the customer will flip out, and not ever hire them again. So, a window cleaner will put off increasing prices… allowing inflation to eat away at their profits. The truth is you need to raise prices at least enough to maintain your standard of living. I feared raising prices, and was shocked by my customers reaction. One told me it was about time. My income went up, and nobody complained. Increase frequency - In most cases a residential window cleaning customer will get their windows cleaned once a year. And I found that by keeping in contact with them year round I could get more to move up to 2 times a year. The benefits include; increased efficiency, less dirt on windows and higher dollars per hour. You need less customers to for the same amount of income, less marketing costs and less paperwork. You increase your profits. Increase transaction size - There are many ways to increase transaction size at each house. Two of the best ways are screen cleaning & sill cleaning. You have to remove the screen to get to the window most of the time. So why not clean them while they are down, and make some extra money. This is a win-win situation. You are happy because you are making extra money, and the is happy because your are providing added value.
Lance Winslow: Do you own a window cleaning and weekly washing service? Are your crews operating at a maximum? Do you have spaces in your schedule on certain days? Would you like to add crews and do more business? There are significant customers who currently are not using your services; do you want them to start using your window cleaning services? There is a way you know? How so you ask? A robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for window washing and window cleaning services makes sense to attract new customers and build up your scheduled routes. It is recommended that you send out direct-mail marketing to zip codes within a 15-mile radius of the area you wish to service. It is smart to concentrate on zip codes that have high net worth individuals and businesses. These direct-mail marketing packages should be sent out three to four times per year. It is unwise to send them out every month as you will be over saturating the area and perhaps even cause concern with current customers who are paying full-price?
Steve Wright: Marketing to the Extreme - For those of you know who know me, you know that I'm a huge fan of using a multitude of marketing angles to attract prospects to our window washing businesses. I guess it stems from never putting all of our eggs into one basket, so my belief is that it's important to spread yourself out. And the most successful window washers I know are people who do the same. This means incorporating flyers, postcards, business organizations, networking, targeting service businesses, yellow pages, and more into the marketing mix on a regular basis. I know there are folks out there who own window washing businesses who only want to do a house or two a week, or maybe they love their full time job so much, that they don't want to leave it yet and do window washing full time, so this article focuses mostly on window washers who want to grow, grow, grow! Due to the "time factor", I realize it can be difficult to juggle so many different marketing avenues but the results truly are phenominal. I spoke to a window washer the other day who gets 2 to 4 phone calls PER DAY from interested prospects due to the many different marketing techniques he employs, so the pay-off is certainly well worth the initial effort of hustle and bustle. Here's the recommended marketing attack: Flyers, Postcards, Service businesses, Business organization, Yellow pages - read the detail here.
Dave the window cleaner: I feel canvassing is probably the worst part of the job, but it is absolutely neccessary in accquiring new customers. There are other methods however. Other Methods of Getting Customers: - Leaflets: These can work but you will need to drop a very large number of them and with leaflets you don't get a feel for the area. Advertising: I wouldn't recommend this until you're established because it costs money to advertise. With advertising you may get calls off customers whose houses are very awkward to clean and have been missed out by other window cleaners for a reason. Also if you advertise in your local paper you will be getting calls from all over the place, you really need your round to be compact, if you're spending half your time driving from customer to customer then you're wasting your time. Turn Your Car Into a Billboard: A cheap way of advertising that may help you get a couple of new customers but I wouldn't count on it to get you a lot. Recommendation: Once you get a few customers you may find they recommend you to their friends and family who live close by, especially if you do a good job like me. This is a great way of getting customers. Being Spotted: While cleaning a customers windows you may find other people come up to you and ask if you will do there's as well. This obviously is another great and easy way of getting customers. It's sometimes a good idea to occassionally work on a weekend to help this process occur because people who are out in the week at work may never see you. You will find you get spotted more on the weekends, but personally I hate working on them so I try to avoid doing that where possible. . You may want to check out the Window Cleaning Resources Forum, where a dedicated page is usually updated most days on the subject of marketing. Don't forget thet Kevin, the window cleaning business coach is always on hand with his web-site & free book giveaway. I'll leave you with a video - where you may learn that the small changes make the greatest difference...
Photographer Kerry lands on both feet after his fall: A FORMER window cleaner who suffered horrendous injuries after falling off a ladder has turned his life around by taking up a new career. Kerry Taylor, 31, swapped soap and suds for shutter speeds after opting for a new life behind the camera lens. And tonight the BBC TV series DIY SOS helps him on his way to a new career.
A businessman claims to have lost thousands of pounds after BT (British Telecom) left him disconnected for more than four months. A group of four families moved into new housing off Back Lane, in Badwell Ash, three months ago and, a month before the move, informed BT they would need a phone line. Ash Asasi said he was promised it would be up and running within a few weeks, so he continued to spend around £3,500 advertising his window cleaning business with his home phone number. Mr Asasi said: "During the summer, I normally make around £2,000 a month, but it has been only a few hundred this year. The business has gone down and down."I'm really fed up now, this is the 21st century but I feel like I'm living in Africa." Mrs Jarvis said: "It's an absolute nightmare. We are dependent on having a home line not just for a landline but also for the internet. "My husband is also self-employed and everyone has our home telephone number and email address." A spokeswoman for BT said it was hoped work by contractors would be finished yesterday and apologised for the delay customers had experienced. She said the delay was due to a large amount of preparation work. . Girl filmed in shower using spy camera: A pervert window cleaner has been jailed for setting up a spy camera to film a 15-year-old girl showering.Richard Pogson, 44, filmed the girl for his own sexual gratification and stored the clips on videos, a court heard. He was locked up for six months by a judge who said the offences were “of the utmost seriousness”. But after the case, angry relatives of the teenager said Pogson should have been imprisoned for several years. The girl’s weeping mother, who cannot be identified, said her daughter had been violated and betrayed. Pogson told officers of his sorrow and remorse. A former serviceman, he was of good character and had been married for 20 years. His wife was 20 years his senior and suffered a stroke in 2002. Pogson was her sole carer and she continued to support him. He had lost his window cleaning job as a result of the court proceedings and he and his wife had been threatened. Pogson had committed a gross breach of trust by filming those who used his bathroom. . Man injured in Hawthorn assault, Australia: Police have arrested a man following an assault at a Hawthorn fast food restaurant early this morning which resulted in a man being taken to hospital. Investigators have been told that at about 5am, a 20-year-old Glen Iris man had attended the restaurant and began throwing food around. When asked to leave by the manager, he became involved in an argument. The argument escalated and the manager was hit to the head with the handle of a window washer, causing him to fall to the ground unconscious. He was later taken to hospital with head injuries. The Glen Iris man has been interviewed by Boroondara CIU members and is assisting with inquiries. No charges have been laid at this stage. . Kevin the Window Cleaning Business Coach now has the book available - read it for free, go to his site for details.
Lance Winslow
Steve Wright
Dave the window cleaner
