A Window Washing Service To Rob People

Kevin Rhyner, A Window Washing Service To Rob People.

Window washer arrested in Fresno, Clovis: A 52-year-old Fresno man who used his window-washing business to steal from clients' homes was arrested Thursday, Clovis police said. Kevin Rhyner, owner of All-Pro Cleaning Service, is suspected of stealing tens of thousands of dollars in jewelry and other items from customers' homes, police spokeswoman Janet Stoll-Lee said. He was arrested on seven counts of grand theft and nine counts of residential burglary after stealing from four Clovis homes and five Fresno homes going back to January of last year. All the victims, who at one time hired Rhyner to wash windows, clean grout, clean carpets and more, identified him as the suspect who stole their belongings, Stoll-Lee said. Police are still searching for any potential victims who have not yet come forward. Anyone who may be a victim should call (559) 324-2493.

Cleaning Service Owner Accused of Stealing Jewelry: 52-year old Kevin Rhyner is accused of stealing tens of thousands of dollars worth of jewelry. It's a trend that began at the beginning of 2012.  Clovis Police noticed a common denominator in all of the thefts was that All-Pro Cleaning Service had been at each home.  All of the victims are now thankful they've taken Kevin Rhyner out of the business community. “This man was just a pro at being convincing that he was an honest person,” said Sandy Moore, a robbery victim.

Sandy Moore is speaking about Kevin Rhyner.  The owner of all-pro cleaning service whom she hired to shampoo her carpets last year.  In addition to doing that job, Rhyner allegedly stole $25,000 worth of fine jewelry from her bedroom. “He actually replaced it with other things so you don't notice it's gone,” said Moore. Replaced it with cheap costume jewelry.  Once Moore realized what happened she confronted Rhyner, but he denied any wrongdoing. “But we could tell by the way he responded to our questions that he was lying,” said Moore.

Police say Rhyner stole gold, precious stones and irreplaceable heirlooms from a total of nine homeowners in Clovis and Fresno. “The thing is in this case every single victim actually positively identified the suspect in a photo lineup,” said Janet Stoll-Lee of the Clovis Police Dept. Trust is important when it comes to letting service workers into your house.  So it's a good idea to get references from friends or family.  You can also research their ratings through the better business bureau. “Our ratings are determined by what kind of license they have, what kind of previous experience consumers have had with them.  If they've had complaints and their length of time in business,” said Blair Looney of the Better Business Bureau.

Ken Davis of Crystal Clear Window Cleaning has been in business since 1984.  He was upset to hear about this arrest. “It makes us all look bad and it shouldn't because most people who are in this business are very trustworthy and reliable and every once in a while you get a bad apple,” said Ken Davis of Crystal Clear Window Cleaning. Police believe Rhyner may have ripped off even more people and also dealt with local pawn shops. If you fall into either of these categories, call the Clovis Police Department at (559) 324-2493.

Man allegedly uses window washing service to rob people: FRESNO, Calif. -  He used his window washing service to rob people. That's what investigators are saying about 52-year-old Kevin Rhyner. He's in jail Thursday night on grand theft charges.

Police have been on this case for more than a year and thus far there have been nine cases in both Clovis and Fresno. Thursday night, a number of his alleged victims said they are happy he is here in jail, but worried that their family heirlooms will never be recovered. "I'm happy no one else is going to be a victim," said Sandy Moore. Moore, a local realtor and victim, met Kevin Rhyner, about three years ago and hired him to clean vacant properties. But then one day, she says Rhyner offered to clean her home for free. She took him up on the offer and told us it was not until much later that she realized some of her things were missing. Sandy Moore said, "Family pieces. Diamond rings from my mother, it's not that I wore them, but you feel violated and robs me of the opportunity to give it to somebody else."

Janet Stoll-Lee with the Clovis Police Department said, "He went into homes to do window washing, grout cleaning, carpet cleaning and would walk out with expensive jewelry." We found out Rhyner was convicted in Sacramento County for the same crime and is currently on probation. Moore says after all that has happened she keeps a fake jewelry box in case there is a break-in. She also has security cameras, an alarm system, and wants to warn others not to set up spontaneous appointments, and should do a serious background check before you let just anyone into your home. Police believe there are more victims out there& they are hoping those people will come forward.

Does Your Website Rock?

7 Ways of Knowing If Your Website Rocks Or Not:

• Does it stop people dead in their tracks?
• Does it make people hang around and look around because they get sucked in?
• Does it tell a memorable and captivating story?
• Does it push people through the specific sales process that you have designed as a trap for them?
• Does it have strong, clear, undeniable call to actions, so that visitors are 100% clear as to what you want them to do next?
• Is it making use of at least some intelligent design?
• Is it bringing you in loads of interest and inquiries from pre-qualified prospects who are ready to spend?

Go here to learn more.

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.

Design specifications for postcards as defined by the United States Postal Service.

Window Cleaners Headline Grabbers

Welcome to Blobby-land! Window cleaner paints his house pink with yellow spots to cheer up his town. A fed-up window cleaner has painted his terraced house pink with yellow spots to chase away the November gloom. Vince Holden, 47, is hoping his elaborate new paint job will put a smile on the faces of everyone in the small town of Penrith, Cumbria. He plans to give the larger spots smiley faces based on the text message smileys on mobile phones.
He said: 'I didnt want it to look like Mr Blobby, I just wanted to put a smile on people's faces. 'There are 14,700 people that live in Penrith. If they all have a smile on their face and give a pound to charity every time they see my house it would be fantastic. 'I got the idea from a house I saw with a chimney stack painted like a Liquorice Allsort.' Mr Holden says the new paint job is not designed specifically to raise money for charity, but he has now put a poster in his front window asking anyone who enjoys his artwork to give money to a charity of their choice.
'Everybody I know has given it a fairly good reception,' he added. Eden District Council leader Keith Phillips said: 'The property in question is not a listed building so the resident is not breaking any planning guidelines. 'I hear that the motivation behind it is to cheer up the people of Penrith in these gloomy economic times. I hope it has the desired effect.'

You can spot this Penrith house a smile away: Why has a window cleaner from Penrith given his house an elaborate new paint job? Vince Holden, of Benson Row, added yellow dots to his pink house this week and has put a sign in his window asking for money. A window cleaner from Penrith is hoping to ‘send a smiley’ to everybody in town after giving his house an elaborate new paint job. Vince Holden has painted his house in Benson Row pink with yellow spots, and plans to give the larger spots smiley faces based on the text message ‘smileys’ on mobile phones. The 47-year-old said: “I didn’t want it to look like Mr Blobby, I just wanted to put a smile on folk’s faces.
“There are 14,700 people living in Penrith. If they all have a smile on their face and give a pound to charity every time they see my house it would be fantastic. “It’s very artistic, you can’t knock it for that. I got the idea from a house in Barrow with a chimney stack painted like a Liquorice Allsort.” The new paint job is not specifically designed to raise money for charity, but Mr Holden, who regularly donates money to Cancer Research, has put up a poster in his window asking that anyone who enjoys his artwork gives some money to a charity of their choice. So far the response from friends, neighbours and passers-by has been largely positive. Mr Holden, who moved to Penrith seven years ago having grown up in Blackpool, said: “Everyone I know has given it a fairly good reception.”
Eden District Council leader Keith Phillips said: “The property in question is not a listed building so the resident is not breaking any planning guidelines. I hear that the motivation behind the painting is to cheer up the residents of Penrith in these gloomy times, so I hope it has the desired effect and may attract some more visitors to the town for a look during the run-up to Christmas.” After a painter gave the house its first pink coat, Mr Holden painted on the yellow spots himself.

What if you were asked to be on TV tomorrow? What would you do? Let’s say that a reporter from your local television news station called you up tomorrow morning, around 10:30am, to tell you that they were doing a special segment for the 6 o’clock news on Professional Eavestrough Cleaning, and wondered if you might be available for an interview? And what if they also said that they were interested in filming you doing the work, and also wanted to run some common concerns by you to see what you had to say? Would it be worth it? Would you do it?
One of my local competitors received a phone call just like that, this morning, Wednesday, November 11, 2009. He told them he was too busy. Interesting. His company is listed number one in Google for the search phrase “toronto eavestrough cleaning”. My company is listed second, so when he said “no”, the reporter hung up the phone, and dialed my number next.
The result is below. I recorded tonight’s 6 o’clock news report on my iphone, so it’s not perfect, but you get the idea. Incidentally, the reporter, his assistant, and the cameraman all asked for my card after the filming and interview were completed, and said they would call in the Spring. The moral of the story: Exploit, don’t squander valuable marketing opportunities. Repeat that to yourself so you don’t forget. You never know, a reporter might be phoning you up tomorrow morning.

Why is Friday the 13th unlucky? Friday the 13th has traditionally been when the superstitious take extra care and double check everything they do. Now experts at the Glasgow Science Centre are looking into the global phenomenon to determine if there is any science behind the superstitions. GSC said it is a mix of superstitions - Friday being the unluckiest day of the week and the number 13. Mr Laing said another widely held superstition is that walking under a ladder is unlucky.
It is said to stem from the Christian belief the triangle was the symbol of the Holy Trinity and therefore, by walking through the triangle - made by the ladder, wall and ground - you were being disrespectful to God. However, Mr Laing said there is a more practical explanation for it being unlucky to walk through ladders: "Imagine how unlucky you would be to walk under a ladder and the window cleaner's bucket tips over you? Maybe not unlucky but being a bit silly and definitely soggy."

Exclusive Video with Jaret + Kevin the "Window Cleaning Business Coach"

The New Star of WCR - hot off the press: Jaret of "Jarets Window Cleaning" from Akron, Ohio maybe the youngest window cleaner going! At 11 years old, this star to be, looks like he could pave the way for other up & coming window cleaners with his great style. So good in fact that the kind guys at Window Cleaning Resource, Chris & Alex have decided to set him up with a camera & a host of tools with his own new show, just to show what an 11 year old can do. With his captivating style, energy & a little quirky humour thrown in, Jaret is a delight to watch. This Video can be watched in high resolution from tomorrow at the Window Cleaning Resources website. Last weeks edition can be seen here. And the first edition here.

Kevin the "Window Cleaning Business Coach" gave a talk earlier last month in Pittsburgh, PA on his specialist subject. Seth Fenderstock was on hand to record everything just for you. If this video doesn't show go directly here to watch.

Exclusive Video with Jaret + Unique Window Cleaning Download Tool

The New Star of WCR - hot off the press: Jaret of "Jarets Window Cleaning" from Akron, Ohio maybe the youngest window cleaner going! At 11 years old, this star to be, looks like he could pave the way for other up & coming window cleaners with his great style. So good in fact that the kind guys at Window Cleaning Resource, Chris & Alex have decided to set him up with a camera & a host of tools with his own new show, just to show what an 11 year old can do. With his captivating style, energy & a little quirky humour thrown in, Jaret is a delight to watch. This Video can be watched in high resolution from tomorrow at the Window Cleaning Resources website. Last weeks edition can be seen here.

Kevin the Window Cleaning Business Coach gives us more stuff to ponder:
I sincerely hope that this unique marketing tool helps you step back and look at your window cleaning company and your competitors with fresh eyes, and help you increase your profitability asap. Unique marketing tool - download now.

How important is marketing to your Window Cleaning company?
How much of a difference would it make for your window cleaning company if you could learn how to land $25,000 commercial window cleaning jobs all by yourself?

How valuable would it be to find out how to steal lucrative car dealership window cleaning clients from the competition, and earn $100/hr every time you service them?

How important is it for you to be able to charge as much money as possible from your residential clients, while still leaving them completely satisfied with their transaction experience with your company? Read more.

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The world's first "Window Cleaning Marketing Mastermind" - an exclusive mastermind session with 12 other window cleaning business owners that are absolutely committed to maximizing the potential of their marketing efforts to achieve the highest possible profitability, led and directed by me: Kevin Dubrosky.

All of the insider information outlined in the paragraphs above will be made available - on the day of the event - to the attendees of this historic gathering in a beautiful bound publication that you will keep forever as an indispensable, treasured marketing reference guide for your own window cleaning business. This autographed guide will never be re-published or released to the public in the future, but will remain your exclusive property permanently.

In addition, the entire 4-hr mastermind session will be carefully and professionally video documented and audio recorded, so that written manuscripts can be developed as your permanent record of this historic window cleaning marketing event.

Would you like to be part of history, and tap into the insider information that will be shared at the first ever "Window Cleaning Marketing Mastermind"?

Why Paying Too Much Doesn’t Bother You

You LOVE paying too much for stuff.

I don’t even know you, but I know that. How? Because everyone does.

How much did you pay for the last plate of pasta you ordered at a fancy restaurant, for instance? Or for the last item of cool, trendy clothing that you found at the local funky ZARA or H & M store?

Last night, my wife and I enjoyed a warm evening of laughter and good food with an out of town friend at a locally loved restaurant here in Toronto. We ordered pizza and pasta, and couldn’t imagine enjoying them without wine, so happily requested a wine menu.

Our pizza or pasta averaged around $13 each, but guess how much we spent on the wine? $59.

No big deal, right? $59 is not the end of the world or a huge amount of money.

The thing is, that same bottle of wine costs only $19 at the liquor store. And we paid $40 too much for it, and knew it.

Somehow, though, it didn’t bother us.

Ever wondered what might happen if you charged twice as much as you do now? Three times as much?

But how in the world would you get away with that? Simple: make their transaction experience memorable, and “worth it”.

“Worth it” is an intangible. “Worth it” is in the eye of the beholder. “Worth it” is fun and takes some meaningful moments of planning and idea-storming.

“Worth it” is also extremely profitable for your window cleaning business.

Give it a try today. Charge too much for your window cleaning services, and before you feel bad about it, remember: People sometimes like overpaying.

Weird but true.

Is it because they feel important? Special? Like they are treating themselves?

Hard to say, and really, it doesn’t matter. All that matters is that you take advantage of this reality, and give it a try tomorrow.

Who knows, you might even end up celebrating your sneaky success with an overpriced glass of wine.

Kevin is owner of "Paneless Perfection" in Toronto, Canada. Video.

Sunshine Cleaning & Marmite

Stuart Webster of Sunshine Cleaning in Derbyshire, UK says "Customer satisfaction is our number one priority, and our current clientele has come to expect nothing less from our experienced cleaning technicians." He even offers a "no-frills package" & takes his lead from Kevin, the window cleaning business coach, to put together his new offer, after reading the book & putting in to practise what he's learnt (just click the image to the right for the enlarged version).

Here's Stuart addressing the members of window cleaning resource - an American forum with information & videos (and even a store) from the world of window cleaning.

The Window Cleaning Business Coach & the Book + Dossier

I recently stated on a forum: "I have the book - its the best window cleaning book out there for old hands. It really made me re-evaluate what I'm actually doing." And I got asked why? Its very hard to put it in a nutshell, but the ideas within the book make you take another look at your business & how to get the most from it even though its specifically a marketing book. In this book, Kevin the window cleaning business coach tells it how it is & even puts out a few truths that you probably already knew but hadn't analysed. Don't buy this book if you want to learn how to squeegee or water fed pole a window, you probably know that already! For any old hands out there, it's a way to supercharge your business using unique marketing techniques & using the psychology behind these methods & whats more - it's specifically for window cleaners.

Kevin will also be supplying some unique content to the newsletter that I will be sending out this month. This give-away will not be in the blog, only to subscribers of the newsletter along with many other offers. So sign up now! Now you can get your hands on the book by listening to Kevins advise below.

Window Cleaning Videos & Other UK News

Another installment from Mark Strange of "Beautiful View" from Toronto, Canada gives us a few more unbiased reviews of products in the window cleaners workplace. This time his opinion on the Unger ErgoTec® XL handle in this weeks edition of "Tool Talk."

Sean the salesman, from window cleaning resource gives us an insight into his day to day life before he shoots out to snowboard.

Kevin, the window cleaning business coach recently gave everyone the chance to win $200 of goods over on WCR to find the best flyer or template. Above is the synopsis of the winner from the entries given. More information on the new monthly dossier here. Below is Kevins latest advise on car dealerships & profitability..

UK NEWS IN BRIEF:

Hotel manager who cleaned windows: The winners of the South Cheshire Chamber Business Awards 2008, held in association with the Chronicle, were announced at a ceremony at Crewe Hall Hotel. In this weekly series we are highlighting each of the winners and the secrets of their business success. Hotel manager Steven Hesketh seized upon a window of opportunity to climb the hospitality ladder. The 30-year-old former window cleaner sparkled at the annual South Cheshire Chamber of Commerce Business Awards 2008, taking the title of Young Business person of the Year, which he won jointly with Jonathan Mullarkey of Willaston House Business Centre. Father-of-three Steven, who lives with his wife in Chester, headed the opening of the Ramada Encore hotel on Crewe Business Park in Electra Way only two months ago in October.
Business has been steadily growing since, and Steven says the outlook for 2009 is bright despite the credit crunch. His rags-to-riches career story struck a chord with the awards judges. Steven said: “I started as a window cleaner at a resort in Australia while I was still at school 16 years ago, and it was then I fell in love with the industry. “I moved to Australia with my parents when I was one and returned in 1998. My first job here was at the Chester Crowne Plaza 10 years ago as a receptionist. So all my learning has been on the job. He is responsible for a team of 32 staff at the Ramada Encore hotel, overseeing their development while chipping in with whichever job that needs doing at the time.

Soccer fan Michael Sheilds is waiting to hear the word that he is to be freed from jail with a royal pardon. Two High Court Judges ruled that Justice Secretary Jack Straw was wrong to decide that he was powerless to grant a pardon because the conviction happened overseas. In their deceions the judges said Michael qualifies for a pardon since in British law he is "morally and technically innocent". It is widely accepted that Liverpool supporter Michael, 22, was a victim of mistaken identity and wrongly convicted of the attempted murder of a barman in Bulgaria. But he was kept locked-up because of tangle of international red tape and politics. Michael's father, window cleaner Mike Sheilds (pictured) said: "We are thrilled at this decision. "Jack Straw knows Michael is innocent and he should not spend a single day longer behind bars.

The gift of money: With cash being tighter than ever, many Britons are hoping their stockings will be filled with the gift of money instead of traditional Christmas presents this year. New research from Halifax has shown that more than a third (35%) of Britons intends to send money as a gift this Christmas, with children also set to receive money in the form of savings, as friends and relatives choose to open a savings account rather than purchase the latest toys from the high street. Furthermore, the UK's milkmen and window cleaners will receive similar tips to last year as the credit crunch doesn't seem to have impacted people's generosity this Christmas. Most of the UK's milkmen, window cleaners, bin men and paper boys can breathe a sigh of relief as 80% of 'tippers' say they will be paying the same as last year, with 17% saying they will pay more. However, it will be the luck of the draw for service providers in the East Midlands this year as the region has the highest percentage of people planning to tip more (24%), but on the flip side, has the highest number of people who intend to tip less (7%) compared to the rest of the UK.

Window Cleaning Dossier

Kevin the Window Cleaning Business Coach will be releasing his new window cleaning dossier, here's what he has to say: -

"May I interest you in 39 pages of advanced, intense, innovative window cleaning marketing education? For FREE? Great!
All you need to do is click on this link, and you’ll be taken to paypal, where you can sign up for your FREE dossier trial, and receive the premier edition of the world’s first publication dedicated to helping you harness the power of marketing in your window cleaning business:
“The Window Cleaning Marketing Mentor”
The January 2009 premier edition is hot-off-the-press, and I’m giving YOU the chance to read all 39 of its pages for FREE. No tricks. No gimmicks. And one catch: If you love it, I’ll keep sending it to you every month, directly to your mailbox, for a recurring monthly charge of only US$47, following your free trial issue.
If you don’t love it, just let me know by calling 416-779-7263, faxing 416-924-5763, or sending and email to kevin@windowcleaningbusinesscoach.com and I’ll stop your subscription to this one-of-a-kind resource, and never charge you a penny.
If that sounds like a good deal to you, and of you’d like to take a closer look at the only publication in the world designed to help you grow muscular marketing chops for your window cleaning business, then click on the link below, complete the Paypal checkout, and I’ll pop one in the mail for you for FREE!
Gimme my FREE dossier trial now, Kevin!
Click the link below. (oh - and one more thing - only 100 of these FREE trial memberships are now available, so when they’re gone, they’re gone, so you might as well snatch one up now, before its too late.)"

Window Cleaning Information & Videos

Here is Kevin the window cleaning business coach talking at the AUWC East Coast Regional in Rhode Island about "The Hidden Secrets to Rapid, Profitable Revenue Growth" only this time, the full video & in higher quality. Just click on the picture to take you to the 35 minute video. To watch the video you may have to be a member of the Window Cleaning Resources Forum. If you haven't heard of Kevin, his new book titled "Why everything you think you know is probably totally wrong" has exploded in to the market place & is available by clicking the link here. Or taking up the offer & getting it free by going to the window cleaning resource store below & buying $250 of window cleaning equipment. Either way, get more information by going to Kevins website here.

If you haven't signed up for the newsletter in the right column of this page, you will be missing out on some great ideas from Kevin that will only be available in the newsletter. There will also be more offers not available any where else on window cleaning forums or web sites. SIGN UP NOW!

Don Chute (picture left) answers questions from MWCoA's Jack Nelson (pictured right). This is another webpage that can only be viewed for a short time before it gets put in to the members area - I urge you to read it if you are not a member. Go here to read the interview.

AUWC East Coast Regional

Today live, taking place & already posted up on FlixWagon is todays AUWC seminar posted up by Window Cleaning Resources for your enjoyment. The quality is slightly dodgy due to all the footage is taken on a mobile phone. Chris's (of WCR) hand must be aching! I will be posting them up as they come in! The first video by clicking the picture below is the seminar on fabrication debris & scratched glass. The following segments can be seen by clicking to the next video to the left of the one you are watching once you reach the page destination.

Kevin the window cleaning coach talking at the AUWC East Coast Regional in Rhode Island about "The Hidden Secrets to Rapid, Profitable Revenue Growth.

"Get the fog out. " De-fogging double glazed units, a quick presentation:
In 2002, Crystal Clear Window Works (CCWW) secured the exclusive, worldwide patent rights to a process for removing moisture and condensation from failed insulating glass units.
CCWW then proved and commercialized the business of DeFogging windows using its own proprietary window restoration and defogging techniques that include specialized tools, environmentally safe solutions, business systems and unique venting and valving technologies to remove fog, chemical fogging, moisture and residue from failed thermal pane windows.

Alex & Bill of Window Cleaning Resources show scratch restoration on glass with the SRP.
The SRP Glass Restoration System quickly, easily, and neatly, removes scratches from Plate, Tempered, Laminated, Mirrored, or Curved Glass. Unlike other scratch removal products, the SRP Scratch Removal System can remove Damage and Graffiti from glass…even if made by Carbide Scribes or other Glass Cutting Tools!

Marketing Guru Helps European Window Cleaners

Kevin the window cleaning business coach from Canada has decided to answer your questions on how to boost your window cleaning income. He has already conquered the America's - now it's the Europeans turn. Certainly it's a different market with totally different concepts & schedules & he wants to help you make more money! Tired of door-knocking or cold calling. Ask Kevin how he can change your direction for the better.

Kevin says "hopefully I can help you guys over there in YURUP make more money with your window cleaning business." All you need to do is email Kevin@windowcleaningbusinesscoach.com with the title "Robinson-Solutions" in the subject line. He will collate the data & give answers in a few weeks time. Kevin also says "I’ve created a quiz to help you learn even more about the value of marketing in generating more revenue for your window cleaning business. Fun + Learning! Sweet. Enjoy! (it’s got a 3 minute time limit, and 14 questions, so don’t dilly-dally!)." Just click on the picture above to take you to the quiz.

The Pareto Principle

Another fascinating video from Kevin the Window Cleaning Business Coach:

"Have you heard of the 80/20 rule before? It is sometimes referred to as the “Pareto Principle”, and maintains (among other things) that 80% of revenue generated by your business - and any business - comes from only 20% of your clients.Take a moment to ask yourself if that is true of your business. Is it? Of the last $25,000 you’ve earned, has 80% of it come from your 20% most important clients? Probably so. Maybe in your case, its more like 85/15 or 75/25, but the principle basically holds true."
"Now, here’s the kicker, and the beauty of embracing and accepting this: You can make a lot more profitable use of your time in the next 3 and 6 months by focusing more attention and importance on your communication with this precious 20%. How so? Well, one way is to spend a bit more time and effort on giving them more interesting and compelling offers and communication, making their lives a little more fun, and helping them enjoy doing business with you a bit more than your average client."

Italian economist Vilfredo Federico Damaso Pareto observed in 1906 that 80 percent of the land in Italy was owned by 20 percent of the population. Later, he observed this noteworthy ratio seemed to apply to other parts of life, such as gardening: 80 percent of his peas were produced by 20 percent of the peapods. Over time, this concept has come to be known as the "Pareto Principle," "The 80/20 Rule," and even "The Vital Few and Trivial Many Rule." Interestingly, another of Pareto's most noteworthy and controversial theories is that human beings are not, for the most part, motivated by logic and reason but rather by sentiment.
Observing the Pareto Principle in Action
Here are some 80/20 rule applications:
Does 20 percent of your sales force produce 80 percent of revenues?
Do 20 percent of your products account for 80 percent of product sales?
Do 80 percent of your visitors see only 20 percent of your Web site pages?
Do 80 percent of delays arise from 20 percent of the possible causes of delay?
Do 80 percent of customer complaints arise from 20 percent of your products or services?
We all waste lots of time on trivial, repetitive tasks. That often means people are kept busy whether it is important or not, equipment is running whether needed or not, sales are made whether they are profitable or not.
Is the assertion that a small number of events produce the majority of results valid? It may not be a hard rule with a fixed ratio, but the observation has merit:
A handful of customers out of many produces the bulk of revenues.
A handful of products out of many items in a line produces the bulk of orders.
A handful of salespeople out of many produces the majority of new business.
A handful of scientists produces most research and development innovations.
Most grievances come from a few employees, and most absenteeism can be narrowed down to specific individuals.
Most accidents occur in clearly identifiable groups.
Truly poor (or great) performance is achieved by a few easily identifiable individuals.
We tend to ignore these realities in practice.