|“The Cleanest Twitter Account.” Could your window cleaning company come up with a great marketing idea?|
European homecare brand Spontex, with help from Fred & Farid, has launched a French Twitter account — @SpontexFrance — that is being billed as “The Cleanest Twitter Account.” Get it? Cleaning product brand launches clean Twitter account? OK. Moving on.
This “cleanest Twitter account” is clean in the sense that, well, the feed is basically blank white space until, that is, you click on the white space which then expands to an image which delivers witty, secret messages — some showing the brand’s cute hedgehog mascot — all designed to tout the brand’s new Full Action System Broom.
If the lure of finding the secrets behind the white space isn’t enough, the brand will occasionally insert tweets that reward the new product to the first person to favorite them.
The images in the tweets are made from white PNG images which automagically display when the larger Twitter image window opens.
Here’s a video overview of the campaign. It’s in French but you’ll get the idea.