Why should you consider attending a WC industry EVENT? 1. You get to meet people who are actually DOING stuff with the information you keep telling yourself you already know.
2. You get to hear about how real human beings are USING all this top secret marketing strategy and research, to make more money and work even less.
3. You get to ask people one-on-one what is working for them and what is holding them back.
4. You are reminded that this marketing stuff is not just about words on paper, and books and reports, and case studies, but actually intimately depends on the world’s most precious resource: people. Read more..
Are you smarter than Tiger Woods? Tiger is a pretty sweet golfer. The man is deadly with a 5 iron. And yet he is a student. Tiger has learned that the more you know, the more you understand that you know less than you thought. Tiger Woods won eight championships and THEN felt that his swing needed to be reworked, so he got on it. That’s the right attitude. That’s the way it should be. That’s reality. Embrace it. Love it. Realize that it means you can always do better. You can always improve in your window cleaning marketing efforts...read more...
3 Ways To Sabotage Your Window Cleaning Marketing: 1. Assume that because everyone else is doing it this way, it must work.
Everyone uses the yellow pages.
Everyone pays for the BBB logo.
Everyone’s company name should be front and center at the top of the flier.
Everyone knows that “getting fancy” with marketing is a waste of time. Don’t make me tell you the Lemmings story. Read more...
What to Compete On If Your Competitors Are Waging a Price War! Are you getting squeezed by competitors who are willing to do window cleaning work for far less you would charge, day in and day out? Instead of getting frustrated, learn a lesson from the Walmart-killers of the retail world: When the competition is obsessed with price, change the rules, so that price matters less to the customers. As John Jantsch puts it, “compete on emotion“. If they are pounding the price card, don’t even try to compete. Trump their price with your “super-friendly” card, or your “so easy-going” card, or your “absolute risk-removal, if you don’t love it then we’ll come over and rub your feet” card. Read more..
2. You get to hear about how real human beings are USING all this top secret marketing strategy and research, to make more money and work even less.
3. You get to ask people one-on-one what is working for them and what is holding them back.
4. You are reminded that this marketing stuff is not just about words on paper, and books and reports, and case studies, but actually intimately depends on the world’s most precious resource: people. Read more..
Are you smarter than Tiger Woods? Tiger is a pretty sweet golfer. The man is deadly with a 5 iron. And yet he is a student. Tiger has learned that the more you know, the more you understand that you know less than you thought. Tiger Woods won eight championships and THEN felt that his swing needed to be reworked, so he got on it. That’s the right attitude. That’s the way it should be. That’s reality. Embrace it. Love it. Realize that it means you can always do better. You can always improve in your window cleaning marketing efforts...read more...3 Ways To Sabotage Your Window Cleaning Marketing: 1. Assume that because everyone else is doing it this way, it must work.Everyone uses the yellow pages.
Everyone pays for the BBB logo.
Everyone’s company name should be front and center at the top of the flier.
Everyone knows that “getting fancy” with marketing is a waste of time. Don’t make me tell you the Lemmings story. Read more...
What to Compete On If Your Competitors Are Waging a Price War! Are you getting squeezed by competitors who are willing to do window cleaning work for far less you would charge, day in and day out? Instead of getting frustrated, learn a lesson from the Walmart-killers of the retail world: When the competition is obsessed with price, change the rules, so that price matters less to the customers. As John Jantsch puts it, “compete on emotion“. If they are pounding the price card, don’t even try to compete. Trump their price with your “super-friendly” card, or your “so easy-going” card, or your “absolute risk-removal, if you don’t love it then we’ll come over and rub your feet” card. Read more..
1 comment:
Hey thanks for the shout out, Karl. I appreciate it!
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