Kevin Love: The best new product of 2008-09. At least that's how the Minnesota Timberwolves are touting their excellent rookie forward in a spoof "infomercial" the team is distributing as a campaign for rookie of the year honors. In the short video that features highlights, stats and plenty of infomercial cheese, Love is touting "Mr. Love Miracle Glass Cleaner," a product he says helps him clean the glass consistently to a streak-free shine. "I've had so much success that people keep asking me, 'Kevin, how do you keep the backboards so clean?'" the one-and-done former UCLA star says in his best impersonation of a campy infomercial host. "Well today, I'm here to share that secret with all of you."
The team has also built a Web site - http://www.votemrlove.com/ to show the video and build support for a player who has quietly put up one of the better rebounding seasons by a rookie in league history. "Mr. Love Glass Cleaner will give you that clean, streak-free glass every time you use it," a voiceover gushes. "And Mr. Love does all the work for you." The marketing campaign, sent to about 125 media members who vote on the award is necessary because Love's progress has gone largely unnoticed playing for the Timberwolves (21-54), who have the fifth-worst record in the league. "Kevin's played very, very well. He's got to be in consideration for rookie of the year," said coach Kevin McHale. "I think he's done a lot, and he's just going to get better and better and better."
The kit the team is sending out to media members across the country also includes a sample size of the glass cleaner, a Kevin Love shammy and a "Mr. Love Sponge." In his short time at UCLA, Love didn't take an acting class, something he said should be apparent in the video. "You saw in the infomercial, I didn't look that good acting," Love said. "That was part of the joke. I don't think I'm going to end up on the big screen anytime soon."The team has also built a Web site - http://www.votemrlove.com/ to show the video and build support for a player who has quietly put up one of the better rebounding seasons by a rookie in league history. "Mr. Love Glass Cleaner will give you that clean, streak-free glass every time you use it," a voiceover gushes. "And Mr. Love does all the work for you." The marketing campaign, sent to about 125 media members who vote on the award is necessary because Love's progress has gone largely unnoticed playing for the Timberwolves (21-54), who have the fifth-worst record in the league. "Kevin's played very, very well. He's got to be in consideration for rookie of the year," said coach Kevin McHale. "I think he's done a lot, and he's just going to get better and better and better."
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