Exponential Growth For Window Cleaners

Grow your business exponentially in three key steps: Most people grow their business incrementally by merely growing their client base, but one way for you to give your business an exponential growth spurt is by focusing on increasing the number of times these clients avail of your service, as well as increasing the amount of services your client gets from you. Doing so will increase your revenue and income by as much as 100 to 200 percent, or even more.

Here’s an example of how this strategy works: say you have 100 clients that use your service once per year for a fixed price of P200. The equation for your current business would be something like this:

100 transactions
x
P200
=
P20,000

If you increase your number of clients, the size and the frequency of their purchase by 10%, your equation is now:

110 transactions
x
220
x
1.1
=
P26,620

That’s already a 33 per cent growth for your annual net revenue—and that’s just from increasing each area by 10 per cent. The idea is quite simple—you’ll only be focusing on growing each aspect of your business (that is already there in the first place) and the combined effect can be hundreds of percent growth for you. You can do this with so little effort, time or expense because this plan has already done much of the work. Eventually you will be able to find other ways to grow your business and add more “multiplier effects,” but just to get you started, here are three strategies that will go a long way:

Form Strategic Alliances. A strategic alliance is a formal relationship between two or more parties to pursue common goals or to meet a critical business need while remaining independent organizations. Potential partners may provide strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, knowledge, expertise, capital equipment, or intellectual property.

A window-cleaning business, for example, can partner with companies whose clients are interested in clean windows, i.e. strike a deal with a window-installing business by leaving registration forms for a free window cleaning at your partner’s retail store, a win-win situation in that it gets potential new clients plus the names of the people who would be interested in its services, the window-installing company gets to keep track of the people who visited their store, and someone gets their windows cleaned for free. Another strategic alliance is an event planner tying up with a production agency. If someone can afford hiring an event planner, that potential client would also probably want audio-visual works running to keep the guests entertained. The event planner could work out an agreement with the production house to promote the latter’s services in exchange for a referral fee. If a planner does one event per week and half of its clients for the year chose to have audio-visual presentations, that would be extra money in the planner’s account for almost no effort.

Whatever your business is, just remember that the key in forming strategic alliances is synergy. The collaboration is ideal when the amount of benefits accumulated in the partnership is greater than those from individual efforts. Evaluate your current alliances and see if the benefits far outweigh the costs of doing business with them.

Establish Referral Programs. Maximizing referrals can greatly increase your sales and keep unnecessary spending to a minimum. Word of mouth is the strongest form of marketing; a good referral program can get your client base actively talking about your business, which ultimately increases your clientele.

Online businesses, in particular, practice and benefit much from referral programs. In fact, this is how most of today’s successful niche bloggers earn their income. With the speedy growth of the Internet, a number of companies now include online marketing in their budgets. Note that online marketing does not necessarily mean online advertising. Advertising on the Internet is not really as lucrative, what with clients wary of clicking on online banners due to the spread of spam and viruses, but partnering with a well-known blogger or even a well-known celebrity who owns a blog can increase client growth. Establishing ties with online sites with high visitor traffic can serve to increase your business. Most of these online sites create testimonials praising the quality of a product or service, and have established a network of loyal visitors that could mean potential clients for you, too.

Client testimonials are also a good way to get new clients. Every time you finish a service for your existing clients, collect testimonials and compile them. The next time you pitch your service to potential customers, show them the testimonials of satisfied clients—this could be a very powerful differentiator between you and your competitors.

Client Reactivation. Since past clients are already familiar with your level of service, they are much easier to claim back as clients than if you were to try and get new ones. If you offer a service that is not done by most people on a frequent basis, it is likely that many of your past clients do not have your contact details on hand. You can send out letters to past clients to reactivate them and get more work.

Using reactivation letters brings back 20 to 30 percent of past clients on the average. In some industries, it is not uncommon to have a reactivation rate greater than 50 percent.

Existing clients have already overcome their misapprehensions of doing business with you. They have already developed a level of trust in you and your business. The key here is to never let a customer or client forget you. It doesn’t take much too keep happy customers coming back to you again and again. When they do, the profit margin is substantially higher than when you drag out a new client from a list of cold suspects. Repeat clients are also effective sources of referrals as they help advertise your business through word-of-mouth marketing.

Increase the value of past clients’ average transactions to you by sending them reactivation letters, packaging complimentary products and services together, offering them something new, client appreciation seminars, or maybe even offering irresistible promotional discounts. These are just a few simple ideas to get you started. There are, of course, many other ways to reactivate clients. The key is to maintain regular contact, continue adding value to them through a good relationship, and to continue giving them reasons to come back.

Mixed Bag of Window Cleaning News & Videos + Dog Poo

First up - Mark Strange of "Beautiful View" from Toronto, Canada gives us another installment with a few more unbiased reviews of products in the window cleaners workplace, this week - applicator/scrubber/wand sleeves. Mark talks about my two favourite cover - the Ettore Porcupine.

Sun shades that can be walked on: - Visitors to Twickenham Stadium's South Stand will be kept cool thanks to solar shading from Levolux. Shading solutions will provide up to 90 per cent for corporate entertainment areas and a hotel at the rear of the new stand. By combing Aerofoil Fins, Matrix XL and Walk-on Brise Soleil systems, Levolux has created a stylish and efficient way to prevent solar gain and manage internal temperatures, while creating a bespoke rugby-ball shaped nosing. On the ground and first floor levels, 280 mm horizontal aluminium Aerofoil Fins have been fitted. Surrounding the main corporate areas above is Levolux's Walk-on and Matrix XL Brise Soleil systems, providing efficient shading. The Walk-on Brise Soleil system also provides a rigid platform to allow maintenance work and window cleaning to be carried out safely. Finally, Levolux Ventilation Louvres have been installed to screen plant areas. They feature a contoured, aerodynamic shape, with inherent strength, for an attractive appearance and maximum ventilation.

Blind Cleaners! - ACM Research Shanghai Launches Single-Wafer Megasonic Cleaning Tool: SHANGHAI - Semiconductor Equipment startup ACM Research Shanghai, Ltd., today unveiled at SEMICON China the Ultra C™ 12-inch, single-wafer megasonic cleaning tool for advanced cleans at the 65 nm and below technology nodes. ACM’s proprietary technology allows it to tightly and uniformly control the megasonic energy distribution across the wafer (2% at 1σ), enabling particle removal efficiency (PRE) up to 99.2 percent without damaging the patterned wafer. “Although megasonic cleaning is touted by the industry as the long-term solution for many of the most critical cleaning challenges, no company to date has been able to control the mechanical process window,” stated David Wang, Founder and CEO, ACM Research. “Our Ultra C cleaner is the industry’s first to control the megasonic power and uniformity well enough to deliver damage-free cleaning with PRE over 99.2 percent using a diluted SC1 cleaning chemical, and 98.3 percent using de-ionized water only.”

Appeal: Bogus Caller Robs Elderly Woman, Headingley, Leeds: North West Leeds police are appealing for witnesses to a burglary in Headingley on Friday 13 March. At around 11:15am a man believed to have been acting as a window cleaner called at the flat of an 84-year old woman living at the Turnways in Headingley. The man contacted the woman through her intercom system, stating that he was a new window cleaner in the area and needed to see the inside of the windows in the woman's flat. The victim agreed to let the man in, but as she showed him round, the suspect stole the 84-year old's purse, which was on the dining table, and ran from the flat, leaving the area in a silver or grey coloured saloon car. He was described as a white man, around 5'7" tall and in his early to mid-twenties. He was of slim build, pale, with a thin face and short dark brown hair. He was wearing a blue anorak with grey sleeves. As a result of the incident, the victim was left shaken but otherwise uninjured.
Any witnesses or anyone with any information are asked to contact PC 5907 Joanne Cromer at North West Leeds police via 0845 6060606 or Crimestoppers in confidence on 0800 555 111.
Police are also reminding people, particularly the elderly to take care when answering the door to unexpected callers. Always use a door chain if you are answering the door to someone you are not expecting or do not recognise. If the caller says they are from a company, ask to see their ID card or for a company contact number where you can check their credentials. If you have any concerns whatsoever, do not let anyone into your home and call the police on 0845 6060606 or 999 if it is an emergency.
.

Enoc expands 'Eco-wash' solutions to lube stations: Dubai -Enoc has expanded its agreement with Clearwater, an innovative cleaning solutions provider, to offer eco-friendly cleaning solutions to over 100 Enoc lube service stations. As per the earlier agreement, Clearwater has been providing its innovative cleaning services to over 195 Enoc/Eppco petrol service stations.
Commenting on the partnership, Saeed Khoory, Enoc Group Chief Executive said, 'As an environmentally-responsible organisation, Enoc is committed to spearheading initiatives that will help protect the planet and promote sustainable living. Clearwater's eco-friendly cleaning service in our petrol service stations has been very effective and the results are there for everyone to see. By expanding these services to our lube service stations as well, we endeavour to safeguard natural resources and help maintain balance in the eco-system.' Clearwater uses 100% chemical-free products and techniques that contain no fragrances, dyes or any other additives thereby rendering the cleaning process completely safe and eco-friendly. Clearwater's cleaning formula essentially consists of processed water, which is an effective cleaner for all surfaces from glass to stainless steel.
The cleaning formula also contains an invisible shield that helps windows stay cleaner longer than standard window washing. The pure laboratory graded water used is safe enough to drink and therefore poses minimal risk around children or people with sensitivities. The cleaning techniques adopted by Clearwater like 'Reach and Wash' have been extremely safe and effective, posing no risk to the staff in any way. Here, the water is pumped through lightweight telescopic poles with soft bristles reaching heights up to 60 feet, eliminating the need for ladders and cradles, making the process safe, fast and highly cost-effective. Previous blog here.

.
Window Cleaning Resource are rounding up testimonials for people that use their website store & forum. Just like the window cleaning business coach says - get referrals by asking for them!




You may remember "Freddie Mercury as a Window Cleaner" from one of my earliest blogs. Here's the updated version, a lot the same, but still good viewing. Stevie Riks, the English singer/comedian who publishes on YouTube is quite famous now.

Not quite window cleaning - but a few happy campers have this as a window cleaning add-on in Florida. Wouldn’t touch that with a 10-foot pole? Leave it to the brother of the guy who plays “Monk” to come up with a way to keep dog poop from ever tainting the ground. Yes, Tony Shalhoub, the Emmy-winning actor who plays TV’s “Monk,” the germ-fearing, obsessive-compulsive detective, has a brother. And that brother, Dan Shalhoub, is an inventor. And Dan is the father of the “Shapoopie” — a telescoping rod with a disposable receptacle on the end that allows one to snag poop, from a distance, before it lands. When his wife brought home a West Highland terrier, named Pippin, Dan — never a big dog fan — found cleaning up after the dog particularly distasteful, and, due to a bad back, a little painful. So he took a golf-ball retriever with a telescoping handle and rigged a plastic bag to the end, which he then carried with him and positioned directly under the dog at the appropriate time — i.e. when Pippin was poopin’. After some design improvements, the device now features a basket that holds removable plastic liners with snap-shut lids. Shalhoub said he’s sold about 300 units ($19.95 each) on his Shapoopie website.