Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, 24 August 2015

Save The Americans

"Save the Americans" campaign: The advertising concept brings Costa Rica to Los Angeles by using window washers  suspended platforms showcasing the sloth mascot along with the message: “Cubicle. Cage. What’s the difference?”
Send In The Sloths - Costa Rica Touts Its Wildlife To Lure Tourists: Last year, Costa Rica Tourism Board and its agency 22squared launched the "Save the Americans" campaign to convey that Americans in Canada and the U.S. are overworked and under-vacationed and Costa Rica is the solution for their vacation deprivation. 

Now, this campaign is taking to the streets. The concept brings Costa Rica to Los Angeles by using window washers and their suspended window washing platforms to deliver messages with the campaign’s spokesperson, the sloth.  

"Since there’s a heavy portion of our target audience in LA, and there are direct flights to Costa Rica, LA seemed like a perfect fit," says Curt Mueller, SVP, Group Creative Director, at 22squared. “Our mission is simple: Use Costa Rican animals, like the sloth, to convince overworked Americans to come to Costa Rica for a much-needed vacation. So, with ‘Save the Americans’, we’ve challenged ourselves to find innovative ways and new places to reach these Americans. We’ve reached them through music videos, a Twitter campaign called ‘Endangered Tweets’, sand sculptures near Wall Street in New York City, and now, in office buildings in downtown LA. 

Take a photo to win a holiday.
Having the animals reach out to overworked Americans where they work, and when they’re feeling overworked, has been a major reason for the success of the ‘Save the Americans’ campaign.” The campaign appears on 3333 Wilshire Blvd, a 13-story office building in Los Angeles on busy Wilshire Blvd, as well as on the ground surrounding the building. Messages include “Attention Tenants: We will be washing the windows today. Watch for sloths” and “Staring out the window during work isn’t productive. That will change tomorrow.”

In addition, window washer's suspended platforms showcase the sloth mascot along with the message: “Cubicle. Cage. What’s the difference?” 

Those walking by these images are invited to take a photo and share it using the  #SlothSweepstakes hashtag for a chance to win a trip to Costa Rica. Finally, on August 25, the campaign will release video showcasing office workers' reactions to a sloth showing up on their windows, as well as their moments when they enter to win a trip to Costa Rica.

Costa Rica spent $3.3 million on its Save The Americans campaign last year.
“From what we’ve seen in the building and on social media, people are loving the ‘Window Washing’ campaign so far," says Mueller. "We teased the idea in the building’s lobby and elevators the day before, and there was a lot of curiosity. In general, it’s hard not to love a six foot sloth who appears outside your office window, offering trips to Costa Rica.”

While it remains too early to tell if this campaign will actually translate into increased visitors, the previous Save the Americans initiatives have been effective. Costa Rica spent $3.3 million on its Save The Americans campaign last year and Tourism Ministry officials say that revenues from Costa Rica’s travel sector last year totaled $2.6 billion in 2014, an 8.3% increase over the $2.4 billion registered in 2013. There were more than 2.53 million international arrivals last year, an increase of 4.1% over the previous year. 22squared has been working with The Costa Rica Tourism board for five years.

Friday, 3 April 2015

Clever Ad' For Boston Customers

Nantucket based window cleaning, pressure washing and gutter maintenance company. When Jonathan Miles began cleaning windows on Nantucket in 1992, partners Robert Leite and Robert Sorbello decided to join him. The 3 owners have a combined 45+ years of window cleaning experience. 
Clever and Unique Window Washing Ad Causes Boston Customers to Take Notice: Sometimes, entrepreneurs impress with their ingenious ways to attract business. This is the case with a Nantucket window washing company placed an advertisement under the door of a new business in Winchester. Let me just say that there’s no window washing service in Tennessee that would reach out to customers in quite this way. As my friend Tim put it:

“Boston: where even the window cleaners are ultra-literate geniuses.”

Check out this clever ad — with a photo of the window washing crew above — from Nantucket’s Jonathan Miles Window Cleaners.

Thursday, 10 April 2014

Don Draper - Window Washer Till The End

His window-washing career continued right until the tragic end of his life.
http://arts.nationalpost.com/2014/04/07/don-draper-1925-2014-the-carousel-ride-is-over/
Don Draper 1925 – 2014: The carousel ride is over - With Mad Men’s last season (sort of) kicking off April 13, we’ve taken it upon ourselves to speculate on the demise of its main character (oh, come on, you know it’s coming).

Loyal father, loyal-ish husband, boozy grandfather, Donald “Don” Draper lived a full life marked with stellar ups and downs. Little is known about the early life of Don Draper, besides the fact that he fought in the Korean War and absolutely did not die and then have his identity stolen by another man.

Draper rose to prominence in advertising as creative director at the firm Sterling Cooper (later to be renamed Sterling Cooper Draper Pryce Holloway Ginsberg Romano) and was responsible for some of the greatest ad campaigns ever, such as Kodak’s “It’s a Carousel, Like Life, I Guess” and Clearasil’s “Oh God Your Face.” Many of these campaigns won prestigious Adverty Awards.

Draper continued to have great success until the 1980s, when he began to lose his magic touch, starting with the campaign for Colgate Frozen Dinners. His now infamous slogan, “Give Yourself a Good Reason to Brush Your Teeth,” sunk the product line and managed to actually drive sales of Colgate’s toothpaste down as well, as he insisted the toothpaste be rebranded as being only for use after a Colgate Frozen Dinner.

The campaign that finally ended Draper’s long advertising career was for Coca-Cola. Looking to spike their sales, Coca-Cola enlisted Don to come up with new product ideas. In one of his first meetings with the company, Draper took a drink of the classic cola and immediately spit it out in disgust, unused to consuming non-alcoholic beverages. He told Coca-Cola that they needed to start over and came up with the idea for New Coke, which was originally 65% rum. Due to U.S. Food and Drug Administration demands, that was reduced to 0% and New Coke flopped. Don Draper’s slogan, “Coke is Garbage,” also did not help regain customers when New Coke was fully abandoned.

His window-washing career continued right until the tragic end of his life.
After his dismissal from Sterling Cooper Draper Pryce Holloway Ginsberg Romano, Draper left his fourth wife and moved to Cupertino, California, taking a job as a window washer. Like he did in the advertising world, Draper rose through the ranks quickly, winning several Windowy Awards for his speed and trademark creativity in window washing. He eventually made partner and the company he worked for was renamed Buscema & Sons & Draper.

His window-washing career continued right until the tragic end of his life. On March 28, Draper was washing the 14th floor windows of Apple, Inc. headquarters, when he took notice of the meeting happening within. Apple staff were brainstorming the upcoming ad campaign for their new wearable computer, the iWatch. Draper, probably seeing this as his chance to re-enter “the game,” began banging on the window, shouting, “Just Watch Me!” over and over again at the top of his lungs. The people inside the room were stunned and fled, just in time to miss seeing the platform holding Draper and his trusty bucket, “Deeandra,” give way, resulting in his fatal fall.

Donald Draper is survived by his seventh wife Olga and a lot of kids. He was 89.

Thursday, 4 July 2013

Talking Windows - Bone Conduction

A concept that would pipe messages directly into the heads of people who try to rest or sleep against train windows.
Sky Deutschland campaign will pipe ads straight into train passengers' skulls: Sky Deutschland, the German wing of TV provider Sky, is testing a marketing concept that may be pure evil genius, or possibly just pure evil. The BBC and others report that Sky Deutschland and advertising company BBDO have tested a concept that would pipe messages directly into the heads of people who try to rest or sleep against train windows. The idea, which was first unveiled at the advertising-focused Cannes Lions International Festival of Creativity in late June, is known as the Talking Window. It uses bone conduction like that found in headphones, hearing aids, and Google Glass to send vibrations through a window.

When a commuter leans against the window, he or she will hear a message that nobody else can, asking if they're bored and want to download Sky's mobile app. BBDO has said that if Sky Deutschland gives final approval, "we will start with the new medium as quickly as possible," but even it seems to implicitly recognize that this is bound to irk some people. A promotional video notes that the subjects will be "tired commuters" who want to rest, and people in the ad display emotions ranging from curiosity to open annoyance.

A spokesperson also said, however, that tests in Munich and Aachen had been received well, and that there were applications besides pure advertising. It could also, he said, give people public transit updates, weather, or music, though Sky says it hasn't yet decided whether to run the ad campaign. Fortunately for this reporter and commuter, if the technology ends up in common use, BBDO says it's not planning on expanding outside Germany any time soon.


Audiva Develops Talking Window For Ad Purposes: I am quite sure that many of us are sick and tired of ads by now. Turn on the TV, and it seems that a 1 hour show is interspersed with more ads than the actual TV series itself. Your Internet experience, too, is filled with ads that pop-up blockers which used to be an option are now a necessity. Heck, just when you thought that you could get some peace and quiet all by yourself at the solitary seat in a bus by the window, along comes Audiva with their idea of a Talking Window. The Talking Window happens to be a new advertising experiment from Germany’s BBDO for pay TV company Sky Deutschland, where they will send promotional messages to commuters who happen to rest their heads on the glass of a train car. These advertisements will not disturb the rest of the other passengers’ peace, but rather, only you if you happen to rest your heads against the glass. This is made possible thanks to bone conduction technology which will stream auditory messages to you, with the help of a small transmitter box that does the streaming of high frequency vibrations onto the glass. If I were the commuter, it is time to carry a portable neck pillow so that I no longer need to lean against the window any more.

Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.
Talking train window adverts tested by Sky Deutschland: A German firm is proposing to transmit adverts via train windows so that the sound appears to "come from inside the user's head" when passengers lean against them. The idea would use bone conduction technology, a technique that transmits sound to the inner ear by passing vibrations through the skull. The concept has been developed by ad agency BBDO Germany on behalf of broadcaster Sky Deutschland. It is already proving controversial. Comments posted under a video showing off the concept include "This is a violation to a person's right to rest" and "I think I'd take a sledgehammer to the window."

The Talking Window campaign idea was shown off at the International Festival of Creativity in Cannes last month. The video shows passengers on a German train being surprised to hear ads urging them to download the Sky Go app on to their smartphones to watch streamed video. The audio is created by a special Sky-branded transmitter made by Audiva attached to the windows. "Tired commuters often rest their heads against windows," says the ad. "Suddenly a voice inside their head is talking to them. No-one else can hear this message." Details posted online note that bone conduction technology has previously been used in hearing aids, headphones for swimmers and runners, and devices used by magicians to make someone think they have had a message planted in their head. Google also plans to use the tech in its forthcoming Glass headset.

BBDO Germany said it had had a positive response to tests using prototype transmitters placed in public transport in Munich and Aachen. "If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible," spokesman Ulf Brychcy told the BBC. "At present, this is limited to the German market. If we look into the future: everything is possible. "Some people don´t like advertising in general. But this is really a new technology. [It might] not only be used for advertising, but also for music, entertainment, mass transport information, weather reports and so on." A spokeswoman for Sky Deutschland said it had yet to make a decision on whether to run the campaign. Although the firm shares the same logo as the UK's BSkyB's satellite TV service, the two are separate companies, albeit both part-owned by News Corp. BSkyB said it had not been aware of the campaign before the BBC brought it to its attention, and was not planning to launch anything similar.

Similar glass here.

Monday, 25 April 2011

Bubble Truck Window Cleaner - Advertising Window Cleaning




Bubble Truck Window Cleaner: Adam Froman admits that his way of advertising brings them out of the woodwork. "This is a publicity stunt to advertise my window cleaning business," he says. Adams Window Cleaning, operates from Kent, WA. serving King, Pierce, Snohomish counties in Washington State - around 20 miles North East of the Seattle area. Since starting with the bubbles, Adam has had continued success attracting new customers & thinks you would probably have the same result to. Adam has added his secret of bubble success below, just in case you too want to follow his lead.




History of the bubbles:

I squeezed a dishwashing liquid bottle and a bunch of cute little bubbles came flying out. After that moment, a dream was born. My dream became; with a bubble blowing machine (a small one) on top of my bucket , it could attract some attention. I didn't have much money to start.

I bought a little bubble blowing machine. It was a little 10” tall blue plastic bear that dipped a little bubble wand into a small container. It brought the wand to it's mouth and blew a few bubbles out. There are many like this. Little Tikes - Bubble Bellie Series in Target or Walmart. It took about 4 AA batteries. I placed it on top of my lid of the water bucket for dipping my scrubber into. The bucket was next to my sign for window cleaning. It would run for up to 2 hours. I would have to replace batteries.

I was mostly using these at storefront cleanings. A few bubbles would drift, it was starting to look cute. Every once and a while, little children around 2 years old would drag their moms or dads over to look at the bubbles. My conclusions at this point; these use a lot of batteries (I like to recycle so I don't like this), dollar stores have batteries cheap (in my search to keep the machine going), it did attract some people, and this setup would work best for kids at home.

My dream became bigger. Now in my dream; there would be a cloud of bubbles around the front of the storefront I was working at. I purchased a bubble blowing machine made by Gazillion Bubbles. It is just called a bubble machine. I got it at Target. It was about $15. It took 4 AA batteries. It is about 10” tall, purple on the outside, and yellow spinning bubble wands. It produced a lot of bubbles. The machine would last for about 2 hours till I needed new batteries.



I liked the amount of bubbles, so I bought another machine. I placed (2) machines on my water bucket and cleaned the storefronts. Now the bubbles carried across the storefront and on to the next storefront or two .. this was a great result! Then about 2 hours later, The batteries died. Sometimes it was enough time to get a job so I kept buying batteries to try. No changes - batteries still dying. After a week or two the machines themselves broke. It turns out the wiring inside is very small.

My dream became bigger .. now I wanted the cloud of bubbles to last the whole time I was working the storefronts. I began to research a little into solar power and wind powered bubble blowers. So far, the best I can find to do is buy a solar cell to charge a car or marine battery and run the bubbles AC off of that. I was not happy with results of recharging AA or C batteries. I didn't get any good results with homemade wind powered bubble blowers just yet.

Then I noticed the bubble blowers that work on 110 volts AC and figured about plugging them into a converter, attached to a car battery. This is about when I had the idea about putting the bubble blowers on my truck. I attached (2) machines to my truck. I found them at Party City. Each was a black bubble machine that is made of metal and shaped like a stop sign. It was about $40 for each one and many companies make machines like this one on the net also. Both of those plugged into an extension cord. That extension cord is plugged into a converter that converts 110 AC to 12VDC. I got at Staples or Office Depot. I got the smallest one. It was about $40 also.

With the bubbles on the truck, I began driving around. I stopped using the bubbles at the storefront and now focused using them on the truck. With the bubbles on the truck a lot of new things began to happen. I would keep the bubbles on while I was cleaning storefronts and houses now. While driving, I would see people in other cars smiling, pointing at the bubbles, giving me a thumbs up symbol, and people waving (like a parade wave) to me.



Now when at a job with the bubbles, I can almost guarantee some child will come out of the woodwork and start playing in the bubbles and that would drag a mother or father out with the child. I rarely get a job in these situations but I know the advertising is working.

After having the bubbles on the truck for a little over a month, when I go to the bank or a store people ask me if the bubbles are mine. I say, ”Yes.” and they say, "my children love your bubbles”. I ask them where the kids are and they say that the kids saw me driving around town. I think more and more people are seeing the bubbles. I think teenagers respond best, young children second, and adults last. But when I drive by a group of teenagers, they yell, “Bubbles!” Young children smile, play a little, and definitely try to show their parents.

I did notice a situation at this point. The cost of bubble solution. I found solutions range in price from $3 to $20 per gallon. I learned the $20 per gallon Gazzillion solution works as good as the $3 per gallon kind. I found the best deal at Walmart or Target. They have the $3 per gallon pricing. Bubble solution is a seasonal item, so I am buying up stock to get ready for slow bubble solution months. I have begun for fun, to see if I can find a bubble solution sponsor.


For fun, I got another 3 machines, another battery, and another converter. I drove around. One lady asked if I could park in front of peoples homes during birthday parties and such. I told her no so far. I got one other question like that before. It puts out a lot of bubbles, but I think it is just as effective with two machines. There is one other truck on the internet with bubble machines on it. He has more bubbles coming out of the truck. He charges $160 per hour to park the truck for parties and such. This is the only other thing like this idea I could find on the web.

As far as cops go, I haven't had any bad situations. I have passed many local cops and they haven't done anything. One cop was writing a ticket, and the bubbles came flowing in and he just smiled and kept on writing. I even had a cop following about 2 cars behind me and still he didn't do anything.

I have ran the bubble in all types of weather. One time, it was a regular rainy dreary day, someone called me in a car behind me, saying the bubbles had changed their day to be happier!! I even had the bubble machines running in the snow. I just pulled them inside the house at night when the weather turns to freezing.

I think the setup I am going to is: to keep the (2) machines on the truck and use another bubble machine setup at the storefront. For the storefront, a smaller bubble machine and smaller battery like for a wheel chair. I have (2) batteries and I will be starting this setup soon. The two locations both seem to get customers. Not many, but the whole setup has paid for itself twice.

I am completely open to people copying the idea. I think it would be great that when people see bubbles, they think of window cleaning. I do know that some people around here when they see bubbles, they think about me. Anybody reading this, I am open to any new ideas. As Adam says; "Don't keep up with the Jones,"- "BE the Jones!" "Please feel free to contact me, Adam of Adams Window Cleaning. on 206-423-7408.

If you would like to add your unique story to the blog - please contact me.


Monday, 9 August 2010

Advertising Window Cleaner

Life-size images were stuck on glass doors at shops at airports in South Africa for the advertisement of I.C.U. glass and window cleaner. The images show people walking in to glass doors with a flattened face. Probably a testament to the fact that spray on window cleaner will not clean like a professional does, this product window cleaner has now disappeared from the shelves. Nice advertising either way. Also check out: The Power of Advertising by Windex.



Monday, 12 July 2010

Live The Good Life Through Window Cleaning



Paul McQuillan (pictured) of "Live the good life through Window Cleaning" gives a unique insight to his business below in; "How a window cleaner failed forward" This exclusive write-up from Paul has been written for the blog, more about Paul can be found here.

Paul will be choosing 3 window cleaning businesses to help explode to a new level of success. This will be an intensive and advanced program. This is to include:
  • Weekly conference calls
  • Brand building
  • Create a marketing foundation your business will excel with
  • Ad creation help
  • Referral supercharger course
  • The Up-sell that always sells techniques
  • And much more..
Sadly, this is not a contest. He will review and accept the right people (people who have the fire to go beyond the norm, no matter what level of current success you have). All entrees will fill out a form. He will then go through EVERY form and decide on who he wants to give this gift to. It will not be based on who he likes, it's based on who has the guts and drive to do something special. Why would he publicly create 3 successful businesses for free? Because he has his own business to excel at. If he can make 3 businesses more successful in front of the world, well, you can see the advantage for him.
Paul says, "When I say successful, I mean more successful than you are now, whatever that level of success currently is." "This is not about me in the beginning as 3 businesses need to excel... are you one of them?" "I have a stipulation- you must join my list (Fill out the form here/topright of page) as that will be how I send out the questions." "If you are not on the list- no chance." "This will be a huge undertaking for me and a lot is riding on it... so I will be picky." "If you want to be considered simply get on my list." "I will be sending out information over the next week. Good luck, and I am excited to help 3 of you do something special."



"How a Window Cleaner Failed Forward"

Failure is the F word we shudder to speak. Most people fear failure even when they have not had any real failure... like I have. Within the past eight years of owning a window cleaning business I have hit great highs, and terrible lows. I literally have had weeks, I had no gas money, no calls coming in and no hope. I remember when I was trying to cold call new businesses that I saw going up. There was this restaurant being built and I was calling them over and over.

One day me and my 10 year old son were driving by it and I said "I hope I get that job". He looked over at the place and said "they'll hire you because my daddy's the best". I choke up now as I type this, but at the time it enraged me. Not at him but at the fact I was in such a situation. I AM BETTER THAN THIS!, I said to myself.

Whatever I was doing was wrong. Going door to door and passing out crappy fliers was destroying my manhood. With every 'no thank you' or lack of phone calls I sunk deeper in depression. At times I felt like a fish spat out by the sea. Flopping around gasping for air, literally feeling the life leave my body. My son's comment was the breath I needed to take. I had enough and made a decision to succeed or die trying.

Since my ads were not doing well, I had to figure out how to make them better, fast! I went and bought some marketing books. At first is was like reading Chinese. I could barely understand what they were saying. I could not relate it to window cleaning.

THAT WAS MY PROBLEM!

We are not trying to sell window cleaning, we are selling the experience. People make decisions to get their windows cleaned just as they do when they buy anything. Because the windows are dirty is not a reason. I went from going door to door to sending a Fed Ex envelope to key people in ideal accounts I wanted. I utilized email to establish initial contact. I got jobs that would have tossed me out on my ear before. I learned all of this through marketing books and morphed it into my business's marketing.

I went from not getting any response from my ads to creating ads that grossed more than $200,000 in sales. I owe everything I have to failure. Failure is a lesson being taught. When my postcards would not get any response, I would make changes and try again. Soon I had my finger on the pulse of my prospects. Since those painful early years I have started my own business in marketing. I also started a business that gives back to the industry that gave me all I have... window cleaning.

If I could give you one piece of advice to help you avoid such a heavy lesson, it would be to learn and to take action on what you learn. Failure is good as it means you are doing something. No successful person escaped failure, they evolved from it. See it as a challenge that will reward you greatly. If you try to avoid it you will dig a hole very hard to get out of. You can learn from failure, or allow it to destroy you. You will fail so you may as well use it to your advantage. Be smart about what you do. Go out and learn what you need to arm yourself the best you can. Don't be a creature of circumstance like I was. Take control now.

Have a good one,

Paul McQuillan of Good Life Window Cleaning.



Click below to see Paul talking about Apple products.

Wednesday, 13 January 2010

Window Cleaning News...& Some Art?

Warning over rogue tradesmen in Caversham: Police fear rogue traders are preying on people in Caversham – ‘cleaning’ their gutters for free and then demanding £16,000 for the job. The conmen targeted a home in All Hallows Road off Henley Road, on Thursday, December 10, and police believe they might have visited elsewhere too – focusing on vulnerable people. Inspector Penny Mackenzie, who leads the Caversham neighbourhood team, said: “Please be aware cold callers and/or rogue traders attended an address in All Hallows Road at approximately 3.45pm on Thursday, December 10. “The males said they would clean the homeowners’ guttering for free. “When they had done this they said the guttering was rotten and they would replace it for £16,000. “Although the householder refused to pay – they may be targeting elderly or vulnerable individuals. Please keep an eye on your neighbours.”

Gwen Richins, 73, of Ordish Street, said staff at the nearby Asda store, in Orchard Street, where she is a regular shopper, had called to check on her welfare while her window cleaner had offered to shop for her. She told the Mail: “I can’t get out at the moment unless family come and pick me up as it’s like a skating rink out there. “People say there’s no community anymore but this just proves there is. I think it’s absolutely brilliant that people take the time to help.”

Wagtail makes its appearance in Russia, thanks to window cleaner Vadim. Vadim Bokhanovitch of MoemGorod started the first water fed pole window cleaning service in Saint Petersburg, 370 miles north of Moscow. Read more about Vadims Russian takeover in a previous blog here.

York window-cleaner Jonathan Millea worked “hell-for-leather” before Christmas to ensure York’s only windmill, Holgate Mill, started 2010 with money in the bank. Selling raffle tickets to his customers, Jonathan raised £430 for the Holgate Windmill Preservation Society, which works hard to preserve and promote the important historical building. The money will pay for the painting of the windmill’s exterior. Jonathan said: “I’ve always been interested in historical buildings and the Holgate Windmill is an important, unique landmark for York. It provides excellent information to visitors regarding engineering methods and plenty of fun for youngsters.” Bob Anderton, society chairman, said: “The society is always busy in their quest to restore the Holgate Windmill to its former operating status and is doing a marvellous job.”

Dutch art?


Emigrates holidays wanted to give office workers a new spectacular view out of their windows. They created giant canvas posters and attached them to window cleaning units with a simple message: "Change your view. Emigrates holidays." As the unit moved around the building, office workers had a pleasant surprise. This simple & spectacular idea created a massive buzz around the region, picked up in newspapers & discussed on blog sites. As always click the pictures to enlarge.


In the name of transparency, the Mayor of London Boris Johnson is publishing all payments above £1,000 on the Greater London Authority website. Good for him. But it does lead him open to criticism for some items. The list for November last year has now been released and it comes to a total of £3.7 million. There are numerous charges for consultancies, media training, Bupa health screening, agency staff and lawyers. Some £812,000 was handed over to marketing firm Jack Morton Worldwide. Even the City Hall window cleaning was five figures, at £13,314.

Roofing inspector Duncan Hastings enjoyed a night on the tiles after being crowned John Smith's People's Darts champion. The Scot beat window cleaner Mark Petchey 3-1 at the Lakeside to scoop £15,000 for his nominated charity, the Strathcarron Hospice. Hastings, 43, nicknamed 'Big D' and representing Pennies Bar in Falkirk, nailed double 10 for victory - but will be back at work up a ladder tomorrow. "It feels special to be standing here as a People's Darts champion," said Hastings. Petchey, 45, will also be back up a ladder this week with his bucket and chamois leather, but did the Royal Oak in Basingstoke proud. He picked up £5,000 for Sport Relief.

Saturday, 2 August 2008

You Tube Advertising for Window Cleaning

The window cleaning advertising here from You-tube shows three different distinct ways you can present your company for that mass marketing campaign! Up first, Mark from "Beautiful View", who has put out a lot of quality videos before, for window cleaning product fans. The second one from a company called "All about services" in Marquette, Missouri. And third, a company with his "shower-fed-brush??" that goes for the rock effect & a series of frames strung together. Although long winded, it gets your attention - but with no contact details at all? If you want guitar - try the last video (of around 3 versions) from a young Frenchman named Matt Rach. (I'm a big fan).

I still love the Squeegee-Rider Ad'......click here.

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