Selling Windows On 164,000 Ladder Accidents Per Year

Loose the Ladder: Cleaning second floor windows is an arduous, time-consuming task that usually involves climbing on a ladder. Dragging heavy buckets of water and slippery cloths up the ladder is a risky proposition to say the least. Window washing is one of the reasons why more than 164,000 Americans visit the emergency room each year after tumbling off of ladders, according to the Consumer Products Safety Commission as reported by Marvin Windows and Doors.
Avoid using a ladder for that type of cleaning by installing Marvin's new Ultimate Replacement Casement windows. The window swivels to let the homeowner easily wash it from inside the home. The product is suggested as a replacement for old, drafty, double-hung windows since one of the designs is a simulated check rail that matches the style of that traditional look. The window has a narrow jab and is easily installed as a frame-in-frame insert into old vinyl, aluminum or virtually any other existing window. The product also is suitable for use in a tear-out or new construction. Low E II glass with argon keeps heat in during the winter and out in the summer, lowering heating and cooling bills.

Pilkington Activ™ Moves Into Programme Sponsorship To Step Up TV Presence: Pilkington is boosting TV support for its market leading Pilkington Activ™ self-cleaning glass through sponsorship of some of Britain’s favourite property design and home improvement programmes. In a deal with leading digital broadcaster UKTV Style Pilkington Activ™ will sponsor their “Home Sweet Home” strand of programming; a combination of internally produced shows & popular repeats from the BBC archive. Set to reach more than four million homeowners across the six-month period September to March, the campaign offers the opportunity to see the messages an average of 28 times. Programmes being sponsored include DIY SOS, Colin & Justin’s Home Show and The WOW Factor. Pilkington Activ™ will join such iconic brands as Marks & Spencer, Cadburys, British Gas and Focus Do It All by choosing the sponsorship route as part of its consumer marketing mix, which with UKTV Style, ideally associates the product with home improvements and lifestyle. Following on from past TV commercials a humorous approach continues to be the thread for the idents which will be shown at the beginning and end of commercial breaks around each programme within the strand. A series of ten-second films show the lengths to which people will go to keep their newly clean windows free of obstructions - with seemingly house proud individuals suddenly removing whatever object is obscuring the view through their self-cleaning windows. Two Christmas ‘special’ idents will also be broadcast in the run up to the festive period. Julia Berkin, Marketing Communications Manager for Pilkington Activ™ says that programme sponsorship moves the game on for the product, which has revolutionised the way that window glass is marketed: “Our television advertising campaign has been very successful with many window installers enjoying excellent extra sales by taking advantage of the exposure the advertising has generated. But it is important to develop fresh ideas to reach new audiences and, having researched all options, our new programme sponsorship deal provides exciting new opportunities for any company offering Pilkington Activ™ to its customers.