TBWA - an advertising firm in Holland use striking guerilla type action for its recruitment campaign. An extensive team of professional window cleaners wearing t-shirts with the slogan "quit & join us" start cleaning competitors buildings in Amstelveense and Amsterdam advertising agencies and other media businesses they target.
With "Quit & join us" they thereupon make their statement for available vacancies in TBWA by trying to poach possible candidates.
No comments:
Post a Comment