Showing posts with label window cleaning scams. Show all posts
Showing posts with label window cleaning scams. Show all posts

Friday, 20 November 2015

Homeless For The Holidays

Richard Craig says he chooses to be homeless, but he has a plan to get back on his feet. Back in Albuquerque, he had a successful window-washing business until his equipment was stolen.
Homeless for the holidays (By Patrick Yeagle): If you didn’t know better, you might think Richard Craig is a powerful businessman. An athletic, handsome man of 46, he’s dressed sharply from head to toe: black wingtip dress shoes, black dress slacks, a black turtleneck under a black diamond-knit sweater and a long black overcoat. He has a salt-and-pepper flat-top crew cut and fashionable stubble over tanned, weathered skin. He carries himself with confidence and seems to know everyone. Others come to his table to say hello. People passing on the street nod or wave to him as they would a well-connected member of the establishment.

But Craig is not a businessman – at least not at the moment. Right now, he’s homeless. Craig is one of hundreds of homeless people facing another winter on the streets. While he insists that he can handle it, he’s worried about those with less experience and less will to survive.

Even in the best circumstances, being homeless is mentally and emotionally draining. Homeless people interviewed by Illinois Times describe feeling invisible, lost, alone, hopeless and constantly afraid for their lives. Winter adds a physical element to the suffering, bringing new challenges and compounding the effects of homelessness on the human psyche.

This winter in particular will be challenging for Springfield’s homeless population. The Salvation Army – usually a linchpin in the battle against homelessness – doesn’t have any shelter to offer this year. The group is in the midst of renovating a new-to-them building at 221 N. 11th St., and their old facility was sold. Corps administrator Major Steve Woodard says the new facility is slated to open sometime in 2016.

That means 36 shelter beds will be out of commission this winter, putting further pressure on the Winter Warming Center, previously known as the Springfield Overflow Shelter. It’s a seasonal facility open from November to March each winter to supplement Springfield’s permanent shelters. Juan Huerta, director of the Office of Community Relations for the City of Springfield, says the other shelters expanded to absorb the people that the Salvation Army would have otherwise served. 

Rod Lane, executive director of Helping Hands of Springfield, says his organization recently expanded from 33 beds to 45 beds by moving to a new location. Still, he says there probably won’t be enough beds for everyone at some point. While demand isn’t high right now, it will likely grow as the weather worsens. Additionally, Helping Hands has not been paid in months by the State of Illinois because of the ongoing budget impasse, and Lane says his organization is running on reserves.

“If we do not get a state budget soon, we will absolutely, unequivocally shut down,” he said.

Huerta said he’s working to have the City of Springfield pay Helping Hands up front for operating the Winter Warming Center, instead of reimbursing them afterward. The temporary shelter opened on Nov. 1.

The lower number of available shelter beds may be somewhat mitigated by the current strong El Niño, which refers to warmer-than-usual surface temperatures in the Pacific Ocean. The phenomenon is projected to push air that is warmer and drier than usual into the upper Midwest this winter, which could mean fewer sub-zero days and less snow. Still, winter storms and cold snaps will undoubtedly happen, and one frigid night is enough to endanger the lives of those people who wind up on the street.
    
A day in the life:
Richard Craig usually wakes up before dawn. A local business owner lets Craig sleep under his shop’s awning, so Craig likes to move his suitcase and other belongings out of sight before the business opens.

Most homeless people prefer to sleep at one of the shelters, which offer protection from the weather. However, Craig is one of a handful of people who prefer to sleep outside. During the winter, Craig lines his sleeping bag with garbage bags to keep in heat. While that has kept him from freezing in previous winters, he says it causes him to sweat, which makes him even colder when he gets out of bed. He says he always sleeps on cardboard because “concrete drains your energy.”

Craig says he grew up in a family of itinerant fruit pickers, so he’s used to moving often and sleeping outside. He has lived in California, Colorado, Texas, New Mexico and several other places. Back in Albuquerque, he had a successful window-washing business until his equipment was stolen. He says he actually chooses to be homeless now because being in a house reminds him that his ex-fiancée took their son, now nine years old, when they split up. He keeps in touch with them but doesn’t see them regularly. 

Several people have offered to let Craig stay with them when they find semi-permanent shelter like a cheap apartment or an abandoned building. He always turns them down, in part because he sees his homeless status as a calling to protect others on the street. 

“There are a lot of predators out here,” he said.

From 6:30 until about 10:30 each morning, Craig and dozens of other people head to the Washington Street Mission at 408 N. Fourth St., which offers hot coffee, laundry service, showers and biweekly clothing giveaways. Inside the mission, people sit at tables or walk around aimlessly, seemingly paying no attention to the woman playing hymns on an old piano. The small men’s room is constantly full, doubling as a changing room and a place to groom. 

Outside, people hide from the cold wind in the doorway while they smoke and socialize. A thin, goateed man who looks to be in his late 30s aggressively paces back and forth on the sidewalk, waving his arms and issuing a profanity-laced threat to “beat anyone’s ass” who messes with him. He finally calms down when someone gives him a cigarette.

Thursday, 19 November 2015

New York - Toronto - Scaffold Malfunctions

Two workers were rescued after a scaffold malfunction in NYC, when the platform/scaffold got stuck on the exterior of the 22nd floor of the building at W. 38th St. and 6th Ave. Responding firefighters had to cut a glass window on the 22nd floor to free the trapped workers, officials said.





2 Workers Rescued From Scaffolding Outside Midtown Skyscraper: Two window washers were rescued from scaffolding after becoming stuck 22 stories up at a 30-story skyscraper on Fifth Avenue Wednesday, authorities say. The movable scaffold got stuck after its electricity died, according to a source at the scene. As a result, the device wasn't able to move up or down, trapping the workers.

FDNY crews rescued the workers by cutting through a double-pane glass window. The workers were not injured, the source said. The scaffolding company will work to determine what went wrong with the scaffold, which was still hanging from the building at 3:30 p.m. Mechanics at the scene planned to raise the scaffold to the roof, fix it and then lower it to the ground.

Two window washers were rescued from scaffolding after becoming stuck 22 stories up.
Three Men Rescued From Swing Stage 23 Floors Up At Bay And Queen (Toronto, Canada) - Three men have been brought to safety after spending hours trapped on a swing stage outside the 23rd floor of a highrise  in the cities downtown core. It’s believed the men spent four hours stranded on the stage in the area of Bay Street and Queen Street West.

Nearly 20 firefighters were involved in the rescue of the window washers which got underway just before 6 this evening, with the rescuers removing a window pane to reach the men. They were rescued at around 7.p.m and no injuries were reported. Roads in the area had been closed for a time to facilitate the rescue but have since fully reopened.

Five trucks and approximately 20 firefighters worked to remove a building window to access the Toronto window cleaners.

Wednesday, 18 November 2015

Power Of Credibility With Your Logo

We make judgments based on first impressions of surface traits, from a person’s looks to his or her dress. The same holds true with the company logo and landing page design.
THE POWER OF CREDIBILITY BASED LOGO/WEBSITE DESIGN TO ACHIEVE HIGHER WEBSITE CONVERSION RATES (by Dr. Bill Haig): I recently co-authored post doctorate research and an academic paper for the “International Journal for Human-Computer Interaction”. The paper concludes that a credibility based logo in conjunction with a credibility based landing page will increase conversion rates significantly. If not, over 90 percent of visitors will leave within 10 seconds according to Google Adwords:

“So you refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks. But after looking at your Google Analytics reports you realize that your landing page has a bounce rate of 91%. This means that 91% of the users coming to your site are quickly glancing around and leaving deciding this site isn’t for them.”

Like most perception at an early stage, this is a visual thing. We make judgments based on first impressions of surface traits, from a person’s looks to his or her dress. The same holds true with the company logo and landing page design. It is all about trusting and feeling the company is competent. Collectively the stems “trust” and “expertise” work together and are known as a single word, “credible”. We judge the company behind the website “credibility” from a few visual cues at first glance. This is called “surface credibility” and is part of the study of Source Credibility Theory.

HOW DOES “CREDIBILITY” WORK IN LOGO AND WEBSITE DESIGN?

On the upper left hand corner of most websites is the company logo. It has design elements which communicate “trust “and “expertise”, again the two elements of “credibility”. The landing page also has design elements which communicate “trust” and “expertise”. The impression of site “credibility” will cause a visitor to move on within the site. The impression of site non-credibility will cause the visitor to leave. This is the conclusion of our research and academic paper.

What makes a credibility based logo design and credibility base website design? The logo and the landing page must non-verbally communicate “expertise” and “trust”. My 2007 Ph.D. dissertation on credibility based logo design states that if a company logo is designed to symbolize the company business, the assumption is that the company is an “expert” or is “knowledgeable” or is “competent’ about the company business.

For the “trust” factor, if it is important to know that the company can do the business it is in. An aerospace company wants to be known as on the cutting-edge of the business, has forward thinking management. Then the design form of the logo communicates these traits non-verbally in a contemporary design form. Other companies may want to express other trust traits which are expressed with another non-verbal form. This gets a bit tricky but a good design firm can do it.

For example, the design of the Crystal Clear Window Cleaning logo is highly credible. Note the logo symbolizes “window cleaning” the company expertise. The contemporary design non-verbally communicates trust that the company uses the latest window cleaning techniques and has a high service image which it does. The logo is also bold and simple which dynamically makes the credibility point.

Note too below that the Housen Painting logo symbolizes “house painting” the company expertise. The contemporary design non-verbally communicates trust that the company uses the latest paints, which it does, and is very efficient, which it is. Again, these trust traits are non-verbally communicated in a contemporary design style.

In addition to the logo, however, the Housen Painting website below continues communicating credibility on the landing page with the credibility based logo and landing page design working together. Tom Housen’s photo and examples of successful jobs continue Tom’s “expertise” and “trust” as the source of the website message. In contrast, many websites have happy customers which is nice but these are receiver or customer oriented, not source oriented.

Blog note - this website is now defunct.
Accordingly, our research found significant increases in conversion rates with test respondents as they trusted and perceived both Crystal Clear Window Cleaning, Housen Painting as expert and trustworthy enough at first glance to interact.

This resulted in high conversion rates up to 60% in our research. That is what is necessary for significant company website sales. Both companies are very happy with the results of their credibility based logo and landing page design.

I did not reinvent the wheel about source credibility. I just applied source credibility in communication persuasion to logo and landing page design in my Ph.D. and post doctorate research. Here is how credibility works when people persuade, such as salespersons, in our everyday living. Source Credibility Theory (SCT) works in all communication persuasion and is based on the same linear model:  Credible source>message>channel>receiver

For example, I am (presumably) the credible source for this article. The message contains the words I am using. WebProNews is the channel of communication. You are the reader or receiver. As a website, the company is the credible source. The message is the text. The computer is the channel of communication. The visitor to the site is the receiver. In all cases, the more credible the source, or company, the more likely persuasion will occur. Ergo, the more credible the logo and website working together, the more successful the website will be.

Both the Housen Painting and Crystal Clear Window Cleaning logos are examples of using credibility "expertise and trust" applied to logo design. Most logos do not do this. Just look around and I will prove my point.

Also, the Housen Painting website example extends the company credibility traits to the design of the landing page and subsequent secondary pages. My post doctorate research paper shows that a credibility based logo working together with a credibility based landing page produces higher trust and expertise than just the logo alone. Our research result was higher conversion rates every time.

Why is this a breakthrough in website design?

As stated, most websites do not use a credible logo or a credible landing page in their website graphics. The problem is like Google AdWords says: over 90% of visitors leave a website within the first 10 seconds.

This problem is now solved if companies and designers will learn credibility principles applied to logo and landing page design working together. Think about it. Websites today are like automobiles in the early 1900s. New advances occur each year. Applying Source Credibility Theory to the company logo and landing page design working together is a major breakthrough in website conversion rate performance and presumably sales.

Here is a link to the whole post doctorate research paper mentioned in this article.

Tuesday, 17 November 2015

Unlocking Cities’ Dirty Secrets.

Unlocking cities’ dirty secrets.
Grime is found on every surface in urban environments. Buildings, statues, street signs and pavements are all covered with a grimy layer of chemicals from cars, factories and other polluting sources.

We’ve always thought that once this layer has been deposited on a surface the complex mixture of organic and inorganic chemical pollutants contained within it are locked in, remaining in their resting place until a window cleaner or street sweeper scrapes them off.

New observations suggest this isn’t correct. James Donaldson from the University of Toronto, Canada, and his collaborators in Leipzig, Germany, now believe sunlight can cause nitrogen compounds to be re-released from the grime and recycled back into the atmosphere. Here, these compounds once again contribute to ozone and smog.

The researchers have carried out a series of lab and field – or in this case, city street – experiments that support their claim. First, grime collected in Toronto was examined using infrared spectrometry to determine its composition. It was then exposed to artificial sunlight in the lab, and its composition reassessed. Nitrate components in the sample were observed to rapidly leave the grime when it was exposed to light.

The next series of experiments took place over a six week period on a street in Leipzig. The team collected grime on glass beads (made of the same type of glass as windows) stored on a two-tiered structure that resembled takeaway pizza boxes stacked on top of each other. The beads in the top tier were exposed to natural sunlight, while those in the lower tier were shaded from the sun’s rays.

The team then took both sets of beads back to the lab and analysed the chemicals deposited on them. The beads kept in the shade contained 10% more nitrates than those exposed to the sun, supporting the earlier lab-based findings that nitrogen compounds can escape grime with the help of light. An extended year-long version of this study is still running in Toronto.

Back in the lab, the Toronto arm of the team have analysed the gas phase products released when artificial sunlight is shone on real grime, finding that nitrogen dioxide and nitrous acid are both released. Both are important air pollutants.

These findings may eventually lead to improved models for estimating the quality of urban air, but there remain a number of questions – such as the effect of humidity or varying amounts of sunlight – to be answered first.

Efforts to reveal the secrets of urban air pollution, and therefore improve our models, are vital for enabling policymakers to make good decisions about keeping air pollution at safe levels. The end goal is, of course, to ensure we can all breathe easily when spending time in our cities.

Monday, 16 November 2015

Two Window Cleaning Scams

The email/text scam. Click to enlarge.
You may be receiving a few scam text message/emails that are appearing more than ever. Have you received a few yourselves? It seems that this was mainly confined to North America but now Europeans are starting to receive them, as I did above.

The perpetrators may claim to be hearing impaired or have some kind of deadly disease & so are hospital bound etc. They always ask you accept credit cards. They offer to pay you in advance by credit card. Then they over-pay, an ask you to forward the money that they over paid back to them. They use stolen credit cards. So you can't get the money back that you forward them. 

The advise is: Never take card details over the phone from someone you don't know. Always take card payments in person and check the details match that of the customer - ask for additional ID if you think it's required. Use an online service like via paypal etc.. the onus is on them to check the security details. There would be No refunds unless processed through the originating card. 



The Window Cleaner Scam - The Real Hustle: A UK programme that shows how scams are carried out. As the window cleaners take the street to do an honest days work, the Hustlers are also out to do not such an honest days scamming.

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